Under Armour Visits the West Coast for Latest UA Forge 96 Drop
Enlisting the support of rising sports stars.
![Under Armour Baltimore original UA Forge 96 West Coast Los Angeles Jason Lee Photography Runyon Canyon Pershing Square Echo Park Beverly Hills Black/Petrol Blue/Coded Blue Summit White/Guardian Green/Zap Green Lava/Petrol Blue/Capri](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F03%2Funder-armour-forge-96-baltimore-og-colorways-1.jpg?cbr=1&q=90)
![Under Armour Baltimore original UA Forge 96 West Coast Los Angeles Jason Lee Photography Runyon Canyon Pershing Square Echo Park Beverly Hills Black/Petrol Blue/Coded Blue Summit White/Guardian Green/Zap Green Lava/Petrol Blue/Capri](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F03%2Funder-armour-forge-96-baltimore-og-colorways-2.jpg?cbr=1&q=90)
![Under Armour Baltimore original UA Forge 96 West Coast Los Angeles Jason Lee Photography Runyon Canyon Pershing Square Echo Park Beverly Hills Black/Petrol Blue/Coded Blue Summit White/Guardian Green/Zap Green Lava/Petrol Blue/Capri](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F03%2Funder-armour-forge-96-baltimore-og-colorways-3.jpg?cbr=1&q=90)
![Under Armour Baltimore original UA Forge 96 West Coast Los Angeles Jason Lee Photography Runyon Canyon Pershing Square Echo Park Beverly Hills Black/Petrol Blue/Coded Blue Summit White/Guardian Green/Zap Green Lava/Petrol Blue/Capri](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F03%2Funder-armour-forge-96-baltimore-og-colorways-4.jpg?cbr=1&q=90)
![Under Armour Baltimore original UA Forge 96 West Coast Los Angeles Jason Lee Photography Runyon Canyon Pershing Square Echo Park Beverly Hills Black/Petrol Blue/Coded Blue Summit White/Guardian Green/Zap Green Lava/Petrol Blue/Capri](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F03%2Funder-armour-forge-96-baltimore-og-colorways-5.jpg?cbr=1&q=90)
![Under Armour Baltimore original UA Forge 96 West Coast Los Angeles Jason Lee Photography Runyon Canyon Pershing Square Echo Park Beverly Hills Black/Petrol Blue/Coded Blue Summit White/Guardian Green/Zap Green Lava/Petrol Blue/Capri](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F03%2Funder-armour-forge-96-baltimore-og-colorways-6.jpg?cbr=1&q=90)
![Under Armour Baltimore original UA Forge 96 West Coast Los Angeles Jason Lee Photography Runyon Canyon Pershing Square Echo Park Beverly Hills Black/Petrol Blue/Coded Blue Summit White/Guardian Green/Zap Green Lava/Petrol Blue/Capri](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F03%2Funder-armour-forge-96-baltimore-og-colorways-7.jpg?cbr=1&q=90)
![Under Armour Baltimore original UA Forge 96 West Coast Los Angeles Jason Lee Photography Runyon Canyon Pershing Square Echo Park Beverly Hills Black/Petrol Blue/Coded Blue Summit White/Guardian Green/Zap Green Lava/Petrol Blue/Capri](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F03%2Funder-armour-forge-96-baltimore-og-colorways-8.jpg?cbr=1&q=90)
![Under Armour Baltimore original UA Forge 96 West Coast Los Angeles Jason Lee Photography Runyon Canyon Pershing Square Echo Park Beverly Hills Black/Petrol Blue/Coded Blue Summit White/Guardian Green/Zap Green Lava/Petrol Blue/Capri](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F03%2Funder-armour-forge-96-baltimore-og-colorways-10.jpg?cbr=1&q=90)
![Under Armour Baltimore original UA Forge 96 West Coast Los Angeles Jason Lee Photography Runyon Canyon Pershing Square Echo Park Beverly Hills Black/Petrol Blue/Coded Blue Summit White/Guardian Green/Zap Green Lava/Petrol Blue/Capri](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F03%2Funder-armour-forge-96-baltimore-og-colorways-11.jpg?cbr=1&q=90)
![Under Armour Baltimore original UA Forge 96 West Coast Los Angeles Jason Lee Photography Runyon Canyon Pershing Square Echo Park Beverly Hills Black/Petrol Blue/Coded Blue Summit White/Guardian Green/Zap Green Lava/Petrol Blue/Capri](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F03%2Funder-armour-forge-96-baltimore-og-colorways-12.jpg?cbr=1&q=90)
![Under Armour Baltimore original UA Forge 96 West Coast Los Angeles Jason Lee Photography Runyon Canyon Pershing Square Echo Park Beverly Hills Black/Petrol Blue/Coded Blue Summit White/Guardian Green/Zap Green Lava/Petrol Blue/Capri](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F03%2Funder-armour-forge-96-baltimore-og-colorways-13.jpg?cbr=1&q=90)
![Under Armour Baltimore original UA Forge 96 West Coast Los Angeles Jason Lee Photography Runyon Canyon Pershing Square Echo Park Beverly Hills Black/Petrol Blue/Coded Blue Summit White/Guardian Green/Zap Green Lava/Petrol Blue/Capri](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F03%2Funder-armour-forge-96-baltimore-og-colorways-14.jpg?cbr=1&q=90)
![Under Armour Baltimore original UA Forge 96 West Coast Los Angeles Jason Lee Photography Runyon Canyon Pershing Square Echo Park Beverly Hills Black/Petrol Blue/Coded Blue Summit White/Guardian Green/Zap Green Lava/Petrol Blue/Capri](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F03%2Funder-armour-forge-96-baltimore-og-colorways-15.jpg?cbr=1&q=90)
![Under Armour Baltimore original UA Forge 96 West Coast Los Angeles Jason Lee Photography Runyon Canyon Pershing Square Echo Park Beverly Hills Black/Petrol Blue/Coded Blue Summit White/Guardian Green/Zap Green Lava/Petrol Blue/Capri](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F03%2Funder-armour-forge-96-baltimore-og-colorways-16.jpg?cbr=1&q=90)
![Under Armour Baltimore original UA Forge 96 West Coast Los Angeles Jason Lee Photography Runyon Canyon Pershing Square Echo Park Beverly Hills Black/Petrol Blue/Coded Blue Summit White/Guardian Green/Zap Green Lava/Petrol Blue/Capri](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F03%2Funder-armour-forge-96-baltimore-og-colorways-17.jpg?cbr=1&q=90)
![Under Armour Baltimore original UA Forge 96 West Coast Los Angeles Jason Lee Photography Runyon Canyon Pershing Square Echo Park Beverly Hills Black/Petrol Blue/Coded Blue Summit White/Guardian Green/Zap Green Lava/Petrol Blue/Capri](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F03%2Funder-armour-forge-96-baltimore-og-colorways-18.jpg?cbr=1&q=90)
Under Armour heads to the West Coast of America for a lookbook spotlighting the Spring/Summer 2019 colorways of its Forge 96 sneaker. Three colorways inspired by Los Angeles are captured in a lookbook featuring rising sports stars in LA’s Runyon Canyon, Pershing Square, Echo Park and Beverly Hills, echoing the shoes new West Side flair.
Seen in “Black/Petrol Blue/Coded Blue,” “Summit White/Guardian Green/Zap Green” and “Lava/Petrol Blue/Capri,” the Forge 96 features a ’90s-inspired design constructed from mesh and nubuck sitting atop a chunky lightweight sole. Made from EVA foam, the one-piece sole unit combines an overall streamlined look with the aesthetic of a ’90s runner.
Browse the gallery above to take a look at the Jason Lee-shot lookbook, and head over to UA’s blog to find out more about the sports stars journey.
The shoes retail for $120 USD (£105 GBP) and are available online and at select retail stores worldwide.
For more ’90s-inspired sneakers, check out the latest from the adidas Originals TRESC Run line.