Tinker Hatfield Debuts and Gives Away Unreleased Nike Reacts at SXSW

The shoes are expected to hit market in late summer or early fall.

Footwear
16,797 Hypes 17 Comments

While speaking on a panel at the SXSW conference on Sunday, Nike legend Tinker Hatfield not only gifted the crowd with his industry insight, but literally gave away the sneakers on his feet — a pair of unreleased Nike Reacts.

“That is marketing at a very high level. I thought I was going to get tackled out there for the sneakers,” said Hatfield, Nike’s VP for design and special projects, who is known for creating the brand’s Air Max silhouette and many of its Air Jordans.

While the new React shoe hasn’t been officially announced by the company, Hatfield debuted the upcoming style at the festival before promising them to one member of the audience, sending fans clamoring for the prize. Outside of wearing them for the crowd to see, the designer revealed little else about the kicks except that they would hit the market in late summer or early fall 2019.

During his talk, Hatfield also discussed topics such as highlights in his career, working with Michael Jordan and taking chances when developing product.

“It’s worth fighting for good ideas, even if you’ll potentially be fired. When I sit down to design something, it’s a culmination of everything I’ve seen and done in my life to that point. Insight gives you the confidence to take those risks and buck the system to do something different,” he explained.

He went on to share his recount of when Jordan nearly left Nike prior to the release of the Air Jordan 3 — though Hatfield’s pitch changed his tune.

“[Jordan] started smiling and before long, he was in a much different state of mind. Phil Knight thinks I saved Nike that day because [Jordan’s] so important for our brand and for basketball” he said.

Watch the entire conversation from SXSW in the video below.

For more footwear from the label, check out the “Lime Blast” colorway of the Rise React Flyknit.

Read Full Article

What to Read Next

Michelob ULTRA and Tinker Hatfield Unveil Collaborative “Not For Sale” NBA Championship Bottle
Food & Beverage

Michelob ULTRA and Tinker Hatfield Unveil Collaborative “Not For Sale” NBA Championship Bottle

The giveaway for the bottle as soon as the final buzzer of the NBA Finals sounds off.

Nike's React SFB Carbon Is Both Tactical and Practical
Footwear

Nike's React SFB Carbon Is Both Tactical and Practical

Available in both high and low-top iterations, it combines a boot-like construction with a cushy React midsole and carbon fiber plate technology.

Nike Gives Upcoming React Live an “Anthracite” Makeover
Footwear

Nike Gives Upcoming React Live an “Anthracite” Makeover

The brand-new silhouette was first unveiled last week.


Take a First Look at the Nike React Live
Footwear

Take a First Look at the Nike React Live

Set to debut in a “Barely Volt” colorway.

Aries Brings Suits to the Street in Mainline SS19 Collection
Fashion

Aries Brings Suits to the Street in Mainline SS19 Collection

The British label mixes up bold graphics and standout seasonal layers.

Trailer for Seth Rogen-Produced Comedy 'Good Boys' Showcases Extreme Pre-Adolescent Mischief
Entertainment

Trailer for Seth Rogen-Produced Comedy 'Good Boys' Showcases Extreme Pre-Adolescent Mischief

It’s like ‘Superbad’ in middle school.

Rosalía and Billie Eilish Have a Collaboration on the Way
Music

Rosalía and Billie Eilish Have a Collaboration on the Way

This will be a huge song.

Packer's Greyscale Reebok Aztrek Will Drop This Weekend
Footwear

Packer's Greyscale Reebok Aztrek Will Drop This Weekend

Suede, pigskin, OG mesh and 3M accents.

Toro Y Moi Wanders Through the Desert for New "50-50" Video
Music

Toro Y Moi Wanders Through the Desert for New "50-50" Video

His personal favorite track off ‘Outer Peace.’


'Fortnite' New Update Debuts “Baller” Vehicle, Merges Xbox One and PS4 Matchmaking
Entertainment

'Fortnite' New Update Debuts “Baller” Vehicle, Merges Xbox One and PS4 Matchmaking

Switch and mobile players are also seeing an update as well.

Spotify Premium Users Can Now Get Free Hulu
Tech

Spotify Premium Users Can Now Get Free Hulu

The offer will be open for a limited time only.

Vault by Vans Launches First-Ever Standalone Store
Footwear

Vault by Vans Launches First-Ever Standalone Store

Accompanied by a forthcoming ‘Juxtapoz’ collaboration.

Best Art Drops: Meguru Yamaguchi x UNIQLO, ZES 'LASTING' Lithographs & More
Art 

Best Art Drops: Meguru Yamaguchi x UNIQLO, ZES 'LASTING' Lithographs & More

Including ‘SNARKY’ plush dolls by Snark Park.

Burberry Issues a Train Ticket-Inspired Keyring Available for Just 24 Hours
Fashion

Burberry Issues a Train Ticket-Inspired Keyring Available for Just 24 Hours

Your one-way pass to an exclusive sneaker drop.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.