Good Measure Brings Desaturated Hues to Premium Sweatshirts & T-Shirts

Heavyweight products from Manchester.

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Fashion
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Good Measure returns for Spring/Summer 2019 with its collection of UK-made cotton goods, delivered in a selection of desaturated hues, bold colors and clean-cut classics.

The stripped-back brand from Manchester shot its lookbook against a water graphic in a number of stereotypically British spots such as garages, barren fields and city-scape rooftops. The collection itself is comprised of T-shirts, heavy sweatshirts and hoodies, as well as a selection of beanies.

The standout pieces from this subtle collection are actually the offering of T-shirts. Each holds a unique color, either bold or desaturated, with some constructed from perforated piqué cotton and others a reverse loop material. These elevated staples are available online alongside the rest of the collection with prices starting at £60 GBP for the T-shirts and up to £120 GBP for sweaters (approx. $80 – $160 USD). Beanies are priced at £35 GBP (approx. $45 USD).

For more wardrobe staples, check out the latest creative offering from Uniqlo’s UT line.

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