Yves Tumor Stands at the Forefront of Experimental Pop in "Lifetime" Music Video

Another one off his 2018 album, ‘Safe In The Hands of Love.’

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Yves Tumor shared the music video for his single “Lifetime,” taken from his highly-regarded 2018 album Safe In The Hands of Love.

Directed by Floria Sigismondi of David Bowie and Rihanna fame, the visual is dominated by red, black and white hues ranging from Yves Tumor’s styling to hair, makeup and accessories. The track’s dense drumming stays in line with the heaviness of the music video, which eventually shows the artist dressed as a devil bound by red wires.

The Miami-born experimental musician is currently on a world tour, which will stop by Coachella, Europe and the UK going on until the end of Summer.

Watch Yves Tumor’s “Lifetime” music video above.

In case you missed it, Logic released the accompanying soundtrack to his debut novel, Supermarket.

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Sophie Caraan
Sophie Caraan Managing Editor

Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller's instinct and a strategist's eye — spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.

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