Clarks Originals Debuts New Seven Silhouette in "The World Needs Originals" Campaign
With help from Palace’s Lucien Clarke.
Clarks Originals has enlisted the likes of Palace skater Lucien Clarke and Erika Bowes of Sukeban magazine for its 2019 campaign titled “The World Needs Originals.”
Shot by Vicky Grout, who has photographed the likes of Stormzy and Skepta amongst other artists, “The World Needs Originals” captures British youth culture with local creative talent at the forefront of its message. Tom Grennan stars alongside the aforementioned Bowes and Clarke in a lookbook shot in classic British settings ranging from eclectic bars to back street garages.
Dressed in skating-inspired looks, the lookbook highlights the three creatives wearing Clark’s iconic Wallabee and Weaver silhouettes. The lookbook also sees Clarke wearing the all-new Seven silhouette. Named after the seven pieces of fabric that make up its moccasin construction, the new silhouette focusses on comfort with a foot-molding cork footbed, a 70% recycled rubber sole and minimal glue for reduced discomfort.
Take a look at the lookbook in the gallery above, and head to Clarks Originals online to purchase the collection, ranging from £120 to £130 GBP (approx. $157 to $170 USD).
For more recent footwear news, the adidas UltraBOOST Game of Thrones pack finally has an official release date.
