NAKED continues its much loved adidas Consortium partnership with the release of a brand new silhouette, the Magmur Runner.
Designed by Naked in Copenhagen, the limited edition sneakers will see a global release pair dropping in all-white, as well as a friends and family pair in a vintage “White/Green/Blue” colorway. The Magmur Runner “White” combines a number of hues, taking on a colorway as vintage as the sneakers design itself. Blending “Brilliant White,” “Vintage White” and a wheat-cream outsole which wraps onto the front toe box, the shoe is complemented by dual tongue-tab branding, clean white rope laces and a tonal rear pull tab.
The collaboration is a part of adidas Consortium’s “Communitas Release” programme, which is set to release four sneakers this year in the aim of celebrating and bringing communities together. In a press release, adidas said: “On one level, Communitas is centred around a collaborative design process – but it also provides a platform for highlighting local causes on an international scale; for promoting dialogue on the preservation of local cultures; for championing the individuals that combine to make our communities great.”
The premium leather and mesh sneakers look to the 1990s for inspiration and sit upon a classicly chunky, sculpted adiPrene sole unit. To capture the ethos of Naked CPH, adidas Consortium Communitas and its elevated dad sneaker silhouette, the Copenhagen imprint enlisted the help of photographers such as Sarah Buthmann. Check out her editorial shoot for Naked CPH above.
For more limited edition adidas sneakers, take a look at the latest offering in the YEEZY 350 BOOST V2 lineup.