CHOGISEOK Presents KUSIKOHC's Third Collection "WHY [ ] STARTED"
The latest from the conceptual photographer’s fashion imprint.
![KUSIKOHC 3rd Collection Lookbook chogiseok bleached coats one of a kind parka patchwork ready-to-wear "why [ ] started"](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F02%2Fkusikohc-third-collection-lookbook-001.jpg?q=90&w=1400&cbr=1&fit=max)
![KUSIKOHC 3rd Collection Lookbook chogiseok bleached coats one of a kind parka patchwork ready-to-wear "why [ ] started"](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F02%2Fkusikohc-third-collection-lookbook-002.jpg?q=90&w=1400&cbr=1&fit=max)
![KUSIKOHC 3rd Collection Lookbook chogiseok bleached coats one of a kind parka patchwork ready-to-wear "why [ ] started"](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F02%2Fkusikohc-third-collection-lookbook-003.jpg?q=90&w=1400&cbr=1&fit=max)
![KUSIKOHC 3rd Collection Lookbook chogiseok bleached coats one of a kind parka patchwork ready-to-wear "why [ ] started"](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F02%2Fkusikohc-third-collection-lookbook-004.jpg?q=90&w=1400&cbr=1&fit=max)
![KUSIKOHC 3rd Collection Lookbook chogiseok bleached coats one of a kind parka patchwork ready-to-wear "why [ ] started"](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F02%2Fkusikohc-third-collection-lookbook-005.jpg?q=90&w=1400&cbr=1&fit=max)
![KUSIKOHC 3rd Collection Lookbook chogiseok bleached coats one of a kind parka patchwork ready-to-wear "why [ ] started"](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F02%2Fkusikohc-third-collection-lookbook-006.jpg?q=90&w=1400&cbr=1&fit=max)
![KUSIKOHC 3rd Collection Lookbook chogiseok bleached coats one of a kind parka patchwork ready-to-wear "why [ ] started"](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F02%2Fkusikohc-third-collection-lookbook-007.jpg?q=90&w=1400&cbr=1&fit=max)
![KUSIKOHC 3rd Collection Lookbook chogiseok bleached coats one of a kind parka patchwork ready-to-wear "why [ ] started"](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F02%2Fkusikohc-third-collection-lookbook-008.jpg?q=90&w=1400&cbr=1&fit=max)
![KUSIKOHC 3rd Collection Lookbook chogiseok bleached coats one of a kind parka patchwork ready-to-wear "why [ ] started"](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F02%2Fkusikohc-third-collection-lookbook-009.jpg?q=90&w=1400&cbr=1&fit=max)
![KUSIKOHC 3rd Collection Lookbook chogiseok bleached coats one of a kind parka patchwork ready-to-wear "why [ ] started"](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F02%2Fkusikohc-third-collection-lookbook-010.jpg?q=90&w=1400&cbr=1&fit=max)
![KUSIKOHC 3rd Collection Lookbook chogiseok bleached coats one of a kind parka patchwork ready-to-wear "why [ ] started"](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F02%2Fkusikohc-third-collection-lookbook-011.jpg?q=90&w=1400&cbr=1&fit=max)
![KUSIKOHC 3rd Collection Lookbook chogiseok bleached coats one of a kind parka patchwork ready-to-wear "why [ ] started"](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F02%2Fkusikohc-third-collection-lookbook-012.jpg?q=90&w=1400&cbr=1&fit=max)
![KUSIKOHC 3rd Collection Lookbook chogiseok bleached coats one of a kind parka patchwork ready-to-wear "why [ ] started"](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F02%2Fkusikohc-third-collection-lookbook-013.jpg?q=90&w=1400&cbr=1&fit=max)
![KUSIKOHC 3rd Collection Lookbook chogiseok bleached coats one of a kind parka patchwork ready-to-wear "why [ ] started"](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F02%2Fkusikohc-third-collection-lookbook-014.jpg?q=90&w=1400&cbr=1&fit=max)
![KUSIKOHC 3rd Collection Lookbook chogiseok bleached coats one of a kind parka patchwork ready-to-wear "why [ ] started"](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F02%2Fkusikohc-third-collection-lookbook-015.jpg?q=90&w=1400&cbr=1&fit=max)
![KUSIKOHC 3rd Collection Lookbook chogiseok bleached coats one of a kind parka patchwork ready-to-wear "why [ ] started"](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F02%2Fkusikohc-third-collection-lookbook-016.jpg?q=90&w=1400&cbr=1&fit=max)
![KUSIKOHC 3rd Collection Lookbook chogiseok bleached coats one of a kind parka patchwork ready-to-wear "why [ ] started"](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F02%2Fkusikohc-third-collection-lookbook-017.jpg?q=90&w=1400&cbr=1&fit=max)
![KUSIKOHC 3rd Collection Lookbook chogiseok bleached coats one of a kind parka patchwork ready-to-wear "why [ ] started"](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F02%2Fkusikohc-third-collection-lookbook-018.jpg?q=90&w=1400&cbr=1&fit=max)
![KUSIKOHC 3rd Collection Lookbook chogiseok bleached coats one of a kind parka patchwork ready-to-wear "why [ ] started"](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F02%2Fkusikohc-third-collection-lookbook-019.jpg?q=90&w=1400&cbr=1&fit=max)
![KUSIKOHC 3rd Collection Lookbook chogiseok bleached coats one of a kind parka patchwork ready-to-wear "why [ ] started"](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F02%2Fkusikohc-third-collection-lookbook-020.jpg?q=90&w=1400&cbr=1&fit=max)
![KUSIKOHC 3rd Collection Lookbook chogiseok bleached coats one of a kind parka patchwork ready-to-wear "why [ ] started"](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F02%2Fkusikohc-third-collection-lookbook-021.jpg?q=90&w=1400&cbr=1&fit=max)
![KUSIKOHC 3rd Collection Lookbook chogiseok bleached coats one of a kind parka patchwork ready-to-wear "why [ ] started"](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F02%2Fkusikohc-third-collection-lookbook-022.jpg?q=90&w=1400&cbr=1&fit=max)
![KUSIKOHC 3rd Collection Lookbook chogiseok bleached coats one of a kind parka patchwork ready-to-wear "why [ ] started"](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F02%2Fkusikohc-third-collection-lookbook-023.jpg?q=90&w=1400&cbr=1&fit=max)
![KUSIKOHC 3rd Collection Lookbook chogiseok bleached coats one of a kind parka patchwork ready-to-wear "why [ ] started"](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F02%2Fkusikohc-third-collection-lookbook-024.jpg?q=90&w=1400&cbr=1&fit=max)
![KUSIKOHC 3rd Collection Lookbook chogiseok bleached coats one of a kind parka patchwork ready-to-wear "why [ ] started"](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F02%2Fkusikohc-third-collection-lookbook-025.jpg?q=90&w=1400&cbr=1&fit=max)
![KUSIKOHC 3rd Collection Lookbook chogiseok bleached coats one of a kind parka patchwork ready-to-wear "why [ ] started"](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F02%2Fkusikohc-third-collection-lookbook-026.jpg?q=90&w=1400&cbr=1&fit=max)
![KUSIKOHC 3rd Collection Lookbook chogiseok bleached coats one of a kind parka patchwork ready-to-wear "why [ ] started"](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F02%2Fkusikohc-third-collection-lookbook-027.jpg?q=90&w=1400&cbr=1&fit=max)
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![KUSIKOHC 3rd Collection Lookbook chogiseok bleached coats one of a kind parka patchwork ready-to-wear "why [ ] started"](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F02%2Fkusikohc-third-collection-lookbook-031.jpg?q=90&w=1400&cbr=1&fit=max)
![KUSIKOHC 3rd Collection Lookbook chogiseok bleached coats one of a kind parka patchwork ready-to-wear "why [ ] started"](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F02%2Fkusikohc-third-collection-lookbook-032.jpg?q=90&w=1400&cbr=1&fit=max)
Famed photographer CHOGISEOK, renowned for his unique conceptual and filmic style, has successfully put himself on the map of the fashion industry with his peculiar lens on lookbooks and editorials. Now the artist has taken to his Seoul-based fashion imprint KUSIKOHC to offer up an equally ideational lookbook for the brand’s third collection, titled “WHY [ ] STARTED.”
Placing his distinctive visual style into the garments themselves, as well as how they are presented and shown to his audience at-large, CHOGISEOK maintains himself as a visionary throughout his creative endeavors. Placed in the lookbook and alongside the models are various sculptures, displayed as if each shot was an articulated piece of artwork.
The new collection is thematically categorized into three categories: Showpiece, Ready-to-wear, and Jewelry. Showpieces are made up of one-of-a-kind items, from luxuriously crafted patchwork parkas and ponchos, printed dresses, and Jacquard-embroidered suits. The ready-to-wear line dives into more production-based staples, offering up various jackets, printed tops, and various bag and hat accessories. The jewelry line remains equally unique, offering up some gothic-styled pieces that fit well into the avant-garde pastiche employed throughout the collection.
Check out the lookbook above, and if you’re interested in purchasing something from the collection head over to KUSIKOHC’s web store where prices are ranging from ₩34,000 KRW to ₩3,800,000 KRW (approx. $30 USD to $3,380 USD).
For more fashion news, IISE recently debuted its Fall/Winter 2019 collection at New York Fashion Week.
