KITH & Versace Unveil Collaborative Men's Campaign Starring Lucky Blue Smith
Releasing in mid-February.
KITH x Versace released its first campaign yesterday, casting Bella Hadid to sport a selection of opulent pieces from the women’s range. Now, the collaborators are following up with a glimpse at the men’s equally-extravagant images starring Lucky Blue Smith.
Styled by KITH founder Ronnie Fieg, the campaign features Smith clad in luxurious looks that range from dressy to streetwear-focused. Versace‘s signature gold baroque print is prevalent among items such as blazers and button-ups, while nylon tracksuits, denim sets and hoodies layer in a more relaxed vibe. A camel hair topcoat and velour puffer bring additional lavishness to the outerwear selection. In the footwear category, the label’s 90’s Amico Trainer is refreshed as a mid-top silhouette, while the popular Chain Reaction sneaker is updated with a new high-top velour design and velcro closures.
The KITH x Versace collaboration releases at 11 a.m. EST on February 15 at all KITH shops, on Kith.com and at select Versace stores.
Outside of the 2 Chainz-backed shoe, Versace recently released an iPhone case inspired by the style’s outsole.
