Randomevent and PUMA Team Up for Four-Shoe Collection

Collaborative takes on the CELL. Alien, Alteration, Ralph Sampson Lo and Deva.

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Chinese streetwear brand Randomevent and PUMA have teamed up for a four-shoe collection consisting of the CELL. Alien, Alteration, Ralph Sampson Lo and Deva. Founded in 2012, Randomevent’s clothing is known for its bright colors, generous cuts and bold styling. This playful-yet-pratical ethos is on full display here, with each entrant in the quartet of collaborative silhouettes telling a different tale.

 

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Serving as the centerpiece of the offerings is the CELL. Alien. Dressed in an elegant mixture of sail mesh and suede, its main detail arrives via the Formstripe graphic, which presents a bright yellow hue with a repeating text hit that reads “Make Things Worse But Cool.” This playfully contradictory adage that exhorts the wearer to not take themselves too seriously is then repeated on a stacked tag that sits below the lateral collar. The medial Formstripe retains the same yellow hue but does away with the print, and a text hit on the heel/yellow stripe on the midsole above the clear CELL. cushioning completes the look.

 

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Next up is the Alteration, which presents a high fashion-inspired style with its chunky midsole. Uppers are constructed of an intentionally yellowed fabric, overlaid with both sail and black leathers. Branding is mostly kept simple by a PUMA graphic on the tongue, Randomevent wordmark on the heel and the familiar “Make Things Worse But Cool” tag hanging above the lateral quarter. Small pops of reflective silver by the toebox add a little extra flair.

 

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The penultimate style is a revamped take on the classic Ralph Sampson Low OG. A crisp white leather upper is stamped with the big man’s signature in gold foil, with a mesh tongue and suede eyestays adding material contrast. The navy blue patent leather formstripe matches perfectly with the tongue badge before morphing into a navy plastic heel tab, and a familiar yellow tag/aged sail midsole rounds things off.

 

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Last but not least, the Deva mixes a black suede upper with a platform-esque gum midsole. This inherently traditional color combo is given some modern-day life by a ridged texture on the midsole’s lower half plus yellow branded hits on the midfoot and towards the collar. A leaping PUMA cat on the heels and insoles provides finishing embellishments.

The Randomevent x PUMA collection will release on PUMA’s webstore come January 11. Prices range from $100-$140 USD.

Elsewhere, ‘2nd Magazine’ and Vans have joined forces for $920 USD loafer sneakers.

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Randomevent x PUMA Collection

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