After taking a year to reflect on the brand’s style and identity, Ignored Prayers returns with a lookbook for Fall/Winter 2019. Inspired by the concept of synesthesia, a perceptual phenomenon in which one sensory or cognitive pathway involuntarily leads to another — like when one sees colors when hearing a sound or experiencing a taste — the Los Angeles-based brand focuses on pigment-dyed cottons, neon inks and puff prints to tell a visual story through design elements.
The brand’s fifth drop features oversized hoodies, long sleeves and T-shirts emblazoned with “Synesthesia” and “v.E.A.R.,” otherwise known as Visually Evoked Auditory Response, in pharmaceutical-style branding. Interested by the conceit of how psychedelics in low dosages “help connect the dots inside our minds,” Ignored Prayers specifically took inspiration from psilocybin to create the playful designs found throughout the collection.
Showcasing more literary influences, a quote by American novelist James Baldwin is printed on the inside of a neon yellow shirt, a feature hidden to all but the wearer. Elsewhere, a quote from Shakespeare’s All’s Well That Ends Well is printed in large script on the back of a work shirt and T-shirt: “Love all, trust a few, Do wrong to no one.” Bringing the collection together is the brand’s “OG Hands” motif. The latest range of colors, graphics and messages reflect the brand’s confident move towards a new stylistic direction.
Starting December 5, the fifth drop will go live at stockists across the globe, including HBX.