Towards the beginning of this month, Jack Harlow shared a music video for “WARSAW,” a highlight of his most recent studio project, Confetti. Now, continuing to support the aforementioned album, the Louisville artist is back with another new visual in support of one of Confetti‘s standout selections, “RIVER ROAD” — a song named after a prominent street in Harlow’s hometown.
“The best thing ever is when you make something hot,” Jack Harlow shared with us during a recent edition of our Conversations With interview series. “It feels so good to make some fly shit. You just be feeling it, and you made it. It’s like God gave you a divine purpose in that moment.”
“That’s one of the most inspiring things — to do shows or go to shows,” Jack Harlow added “Watch how it’s moving the people, cause you know it’s interesting for me is my music has more of a bounce to it. You gotta dance to a lot of it … Me personally, I like the smoother shit.”
You can take a look at the new, Urban Wyatt-helmed music video for Jack Harlow’s “River Road” record above.
For more, revisit Jack Harlow and Bryson Tiller’s visual for their high-profile collaborative single “Thru The Night,” which hit YouTube back in August.