Cole Haan dials in on the business acumen of entrepreneur Jabari Johnson for the latest addition to the Grand Beginnings campaign, spotlighting the untold stories of a unique class of creative innovators. Johnson’s career-defining roles in music, filmmaking and journalism have made him attuned to the ever-evolving nature of the workplace, informing the vision of his roving music series and entertainment company COLORS Worldwide.
Outfitted in the Cole Haan Generation ZERØGRAND sneaker, Johnson personifies who the brand and sneaker are designed for: vanguards of innovation who are rethinking how the world works. A convention breaker in his own right, Johnson understands the importance of being fluid in the professional world. “The only people that become successful are those that truly never quit,” he says.
His relentless effort has kept him steadfast on his path, even before COLORS Worldwide took off. He made a name for himself as one of the first on-screen personalities to tap into the digital space, interviewing stars like Lebron James and Nicki Minaj before they were household names. Through experience, he realized traditional R&B shows lacked memorable experiences and human connection. He sought to fill that void through COLORS Worldwide. Starting as a party series and evolving into a full-on entertainment company, Johnson’s venture encourages people to unplug and immerse themselves in a way that other music shows don’t allow. Combining the transformative power of the R&B genre and his own vision, Johnson brings together all walks of life for one-of-a-kind events.
These moments wouldn’t exist without Johnson’s determination. And as a self-made entrepreneur, the game is all about one’s ability to endure, because, as he puts it, “a true success story is a story of a 1,000 wins and failures.”