Hassan Hajjaj's Photographs Blend Luxury Fashion With Moroccan Culture in Paris Retrospective

Exploring questions of identity and tradition.

By
Arts
4,147 Hypes 4 Comments

Contemporary Moroccan artist Hassan Hajjaj is holding his first retrospective in France at the Maison Européenne de la Photographie. Reflecting his 30-year career, “Vogue: The Arab Issue” showcases his most important photographic series, as well as videos, sculptures and furniture. Having lived and worked in both London and Morocco, Hajjaj creates works that blend London’s cultural and musical scenes with his North African heritage. Dubbed the “Andy Warhol of Marrakesh,” Hajjaj showcases his interest in the world of fashion yet critical view on consumer culture.

“Vogue: The Arab Issue” depicts young women “engaging with pop art and fashion that often ignore them,” exploring questions of identity politics and tradition. His work references the high fashion photoshoots that take place in the Medina of Marrakesh or Casablanca. While European models are usually photographed for these shoots, Hajjaj presents a series of Moroccan women wearing his designs which are inspired by traditional Moroccan clothing. The frames he uses for his work are constructed from Moroccan consumer culture, such as tin cans and tubes of harissa; the graphic nature of these products allows his work to become recognizable and accessible to those who are not familiar with North African culture.

Other works explore the ambiguous state of the veil in contemporary society; portraits depict women wearing djellabas, scarves and other traditional items that contrast with modern prints and luxury brands. He also photographs friends, strangers and other artists as a way to document the daily lives and vibrant personalities of those living in Morocco and across the world. “I wanted to show the world what I saw of the country and its people – the energy, the attitude; the inventiveness and glamour of street fashion; the fantastic graphics on everyday objects and products; people’s happy outlook and strength of character,” Hajjaj explains.

Take a look at select works from “Vogue: The Arab Issue” in the gallery above. The exhibition is on view until November 16.

Maison Européenne de la Photographie
5/7 Rue de Fourcy, 75004
Paris, France

 

View this post on Instagram

 

Untitiled Marrakech 2000,,image part of my retrospective solo show at MEP in paris opening 11 September till 16 November.

A post shared by Hassan Hajjaj (@hassanhajjaj_larache) on

Read Full Article

What to Read Next

21 Savage Hops on Official Remix of Normani's "Motivation"
Music

21 Savage Hops on Official Remix of Normani's "Motivation"

The fast-rising single gains some additional starpower.

Three New GORE-TEX Equipped Nike Air Max 720 Horizons Arrive for Winter
Footwear

Three New GORE-TEX Equipped Nike Air Max 720 Horizons Arrive for Winter

A durable silhouette inspired by technical jackets.

Rally's New Museum Allows Visitors to Invest in Rare Cars, Sneakers & More
Design

Rally's New Museum Allows Visitors to Invest in Rare Cars, Sneakers & More

Including Michael Jordan game-worn sneakers valued at $22,000 USD.


Necessity Sense Joins MYKITA for Indie Film-Inspired FW19 Sunglasses Collection
Fashion

Necessity Sense Joins MYKITA for Indie Film-Inspired FW19 Sunglasses Collection

Featuring the “Mizuho” and “Kaito.”

The Nike LeBron 17 "Red Carpet" Provides Premiere-Ready Style
Footwear

The Nike LeBron 17 "Red Carpet" Provides Premiere-Ready Style

A Hollywood-inpsired colorway for the King’s newest signature model.

'Need for Speed Heat's Official Launch Trailer Showcases Player-Created Car Designs
Gaming

'Need for Speed Heat's Official Launch Trailer Showcases Player-Created Car Designs

Available worldwide November 8.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.