Rally's New Museum Allows Visitors to Invest in Rare Cars, Sneakers & More

Including Michael Jordan game-worn sneakers valued at $22,000 USD.

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Investment platform Rally is known for its alternative investment structure that allows anyone to directly invest in their favorite rare collectibles, and now it is bringing its business model to real life through its recently opened “This Belongs in a Museum” exhibition. The space features a variety of sought-after collectibles with high values across multiple categories such as cars, sneakers and watches. Visitors are allowed to view the objects up close and buy shares in any of the items on display.

According to the museum organizers, “each asset is broken down into shares based on the valuation of the item, and later offered in an initial offering. During the grand opening, visitors can reserve shares and invest in any of the assets in the museum on-the-spot, using the Rally app.”

The six items on display are housed in individual jewel boxes surrounding a 1982 Aston Martin V8 Vantage that is valued at $297,500 USD.

Items included range from a 1970 Gold Rolex Beta 21, which is valued at $20,000 USD and split into 1,000 shares at $20 USD per share to a First Edition Harry Potter and the Philosopher’s Stone book valued at $72,000 USD and split into 3,000 shares at $24 USD per share.

Sports fans are also catered to; a pair of 1988 Michael Jordan game-worn sneakers valued at $22,000 USD and split into 2,000 shares at $11 USD per share are available, as is a Topps 1952 Mickey Mantle rookie card, which is valued at $132,000 USD and split into 1,000 shares at $132 USD per share.

The exhibition is currently on display at the address below, and Rally has confirmed that it will be open indefinitely.

“This Belongs in a Museum”
250 Lafayette St.
New York, NY 10012

Elsewhere in collectibles, MEDICOM Toy and Pushead recently dropped a polished earth-toned BE@RBRICK.

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