Watch Boogie & J.I.D. Cycle Through Identities in "Soho" Music Video

Off Boogie’s ‘Everythings for Sale’ debut studio album.

Music
7,243 Hypes 8 Comments

After dropping his debut studio album Everythings for Sale last week, Compton-based rapper Boogie has returned with an introspective new visual for his J.I.D.-featured track, “Soho.”

In varying interviews leading up to the album, Boogie noted that the project would be much more introspective, looking inwards at himself and his career, with him trying to face his problems head on. The new music video for “Soho” lives up to what we expected based on the words shared, with him and J.I.D. cycling through various faces and identities in the new visual.

In just a little over two minutes, Boogie manages to spoof the outfits of other rappers through morphing his facial image from human to skin-pulling grotesque. J.I.D. similarly raps with a heavily-bandaged face, speaking on dreams of being signed to Death Row Records. By the end of the short video, Boogie finds himself as a ventriloquist’s doll.

Check out the video above, and let us know what you of it.

For more related news, Diplo recently dropped his video for “Boom Bye Bye” feat. Niska.

Read Full Article

What to Read Next

J.I.D. Drops Powerful New Single "Skegee"
Music

J.I.D. Drops Powerful New Single "Skegee"

The Dreamville rapper touches on the horrifying Syphilis Experiments that took place in Tuskegee, Alabama.

J. Cole Releases "a p p l y i n g . p r e s s u r e"  Music Video Featuring Dave East
Music

J. Cole Releases "a p p l y i n g . p r e s s u r e" Music Video Featuring Dave East

The track debuted at No. 13 on the charts this week.

J. Cole Takes a Cab Ride Around NYC in "p u n c h i n ' . t h e . c l o c k" Visual
Music

J. Cole Takes a Cab Ride Around NYC in "p u n c h i n ' . t h e . c l o c k" Visual

A cut from his latest full-length effort, ‘The Off-Season.’


Watch an Anaconda Embrace Billie Eilish in New "Your Power" Music Video
Music

Watch an Anaconda Embrace Billie Eilish in New "Your Power" Music Video

The vulnerable single will be featured on her upcoming album ‘Happier Than Ever’ which is slated to drop on July 30.

UPDATE: Kanye West Is Suing Roc-A-Fella Records & EMI Over Publishing Royalties
Music

UPDATE: Kanye West Is Suing Roc-A-Fella Records & EMI Over Publishing Royalties

Asking for a declaration of his contract rights.

YBN Cordae Tackles His Love Life for New "Locationships" Video
Music

YBN Cordae Tackles His Love Life for New "Locationships" Video

“I got this one chick from the bay who always bump Mac Dre.”

Woolrich Takes Inspiration from the Outdoors for SS19 "Forest" Lookbook
Fashion

Woolrich Takes Inspiration from the Outdoors for SS19 "Forest" Lookbook

The iconic brand continues to deliver timeless pieces.

UPDATE: 'Aquaman' Has Surpassed 'The Dark Knight Rises' as Highest Grossing Dc Film Ever
Entertainment

UPDATE: 'Aquaman' Has Surpassed 'The Dark Knight Rises' as Highest Grossing Dc Film Ever

Grossing $1.09 billion USD at box offices worldwide.

Necessity Sense Sends "Conscious Creatures" Collection Down the Runway for FW19
Fashion 

Necessity Sense Sends "Conscious Creatures" Collection Down the Runway for FW19

Inspired by Eastern dramas such as ‘Oldboy,’ ‘Fallen Angels’ and ‘Blue Spring.’


Shoreline Mafia Deliver New Video for "Molly Water"
Music

Shoreline Mafia Deliver New Video for "Molly Water"

A standout cut off the ‘OTXmas’ EP.

John Mayer Reveals Plans for 2019 Summer Tour
Music

John Mayer Reveals Plans for 2019 Summer Tour

Coming to a city near you.

adidas Originals' Rivalry Model Receives a BOOST Upgrade
Footwear

adidas Originals' Rivalry Model Receives a BOOST Upgrade

Past meets present.

Diplo Drops "Boom Bye Bye" Video & Introduces New 'Europa' EP
Music

Diplo Drops "Boom Bye Bye" Video & Introduces New 'Europa' EP

Featuring French star Niska.

'Black Panther' Returning to AMC Theaters for Limited Run of Free Screenings
Entertainment

'Black Panther' Returning to AMC Theaters for Limited Run of Free Screenings

Tickets are available to book now.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.