THE NORTH FACE PURPLE LABEL SS19 Lookbook Mixes Tech With Everyday Casual

The cult favorite shares its latest looks.

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Cult never-exported brand THE NORTH FACE PURPLE LABEL releases its latest lookbook, presenting a balanced mixed of leisure and casual with technical outerwear for its Spring/Summer 2019 season.

The lookbook spans 39 images of the brand’s synonymous approach towards lifestyle wear, and only subtly incorporating its technical nanamica-inspired technicals. T-shirts, hoodies, cropped chino pants and denim make up the more everyday items, while other key highlights — patchwork pieces, straps and clever embroidery — give the range more detail than commonly seen. Most interestingly, the Japanese brand even adds in a chest rig ala ALYX into the mix, showcasing that the tech/function side of TNFPL isn’t always tied down to the tradition of sling bags, of which can also be seen in the season.

Check out THE NORTH FACE PURPLE LABEL SS19 lookbook above and discover the Harris Tweed items available now.

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Eddie Eng Managing Editor, Automotive & Culture

Eddie Eng has been an editorial content creator for over 10 years, with deep insight and experience across automotive, footwear, fashion, travel, gaming and other verticals. Based in Southern California, Eddie has maintained relationships across the automotive and fashion industries, and has helped spearhead premier initiatives for Hypebeast, including the Cars & Kicks event, collaborative products with F1, Staple, Leen Customs and others.

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