Moschino Accused of Profiling Black Customers in Lawsuit

Management at one of its stores used a code word to profile black shoppers.

Fashion
15,150 Hypes 19 Comments

Former Moschino employee Shamael Lataillade has taken her one-time employer to task in a lengthy lawsuit filed against the house in California state court. Of the many damning accusations, the most shocking assertions revealed in Lataillade’s suit include the claims that management in Moschino’s West Hollywood store would refer to non-celebrity black customers as “Serena,” encouraging staff members to “closely watch” them as they shopped.

Lataillade’s case outlines a variety of odious practices: black customers who didn’t appear to be rich were dubbed “Serena,” and Moschino staff was encouraged to tail them — occasionally, the Moschino store’s manager wrote down the license plate of a “Serena.” Lataillade insists that staff was encouraged to refuse service to those dubbed “Serena,” and restrict sales from Afro-Caribbean customers wholesale.

A Haitian-American woman herself, Lataillade recalls several instances of personal discrimination, in which the manager would mock her for “practicing voodoo.” According to the suit, after Lataillade contacted Moschino’s corporate staff to report the discrimination against herself and the customers, her manager fired her. The manager, Ranna Selbak, reportedly told Lataillade, “Tomorrow will be your last day due to the sequence of events. Contact corporate like you have been doing.”

In light of the various charges, Lataillade is seeking monetary damages for 17 different claims, including race harassment and discrimination, religious harassment and discrimination, gender harassment and discrimination, sexual harassment, defamation, breach of contract and more. Stay tuned for more news as the case develops.

Currently, Beyoncé is the target of a lawsuit claiming a different kind of discrimination.

Read Full Article
Source
Metro

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

502 Users Online

What to Read Next

Artist Mathew Zefeldt Reinterprets 'Grand Theft Auto V' Scenes in New Paintings
Arts

Artist Mathew Zefeldt Reinterprets 'Grand Theft Auto V' Scenes in New Paintings

Giant oil on panel paintings of crashed cars, fighter jets, and more.

1290 SQM Styles Stone Island, COMME des GARÇONS, The North Face and More in Debut Editorial
Fashion

1290 SQM Styles Stone Island, COMME des GARÇONS, The North Face and More in Debut Editorial

The first in-house production from the Istanbul-based retailer.

Illegal Civilization Commemorates 'Mid90s' Digital Launch With a Special T-Shirt
Fashion

Illegal Civilization Commemorates 'Mid90s' Digital Launch With a Special T-Shirt

Available for only 24 hours.


PUMA Celebrates the RS-X With New "Trophies" Collection
Footwear

PUMA Celebrates the RS-X With New "Trophies" Collection

2018 was good to PUMA.

Sharon Van Etten Gives a Nod to Bruce Springsteen on “Seventeen”
Music

Sharon Van Etten Gives a Nod to Bruce Springsteen on “Seventeen”

The video was directed by Maureen Towey.

Girlpool Drop Excellent Title Track “What Chaos Is Imaginary”
Music

Girlpool Drop Excellent Title Track “What Chaos Is Imaginary”

Album drops February 1.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.