Moschino Pre-Fall 2025 Looks Royalty (and Camp) Right in the Eye
Creative director Adrian Appiolaza dipped into Franco Moschino’s archives to create pattern-packed statements fit for British aristocrats.
Adrian Appiolaza was named the creative director of Moschino in January of this year; now, with four seasonal collections under his belt, the Buenos Aires-born designer’s imaginative vision for the Italian fashion house is beginning to enter its full form. For his latest output, a multi-pronged Pre-Fall 2025 line, Appiolaza traveled to a villa outside of Milan, where photographer Chris Rhodes shot a lookbook inspired by the British aristocracy.
On the grand property, the designer’s fashion manifesto appears both parts playful and buttoned-up. On the one hand, formalwear is tailored sharply to the human form, with plaid sports jackets, woolen overcoats, corduroy trousers and straight dress pants checking all the boxes for a royal affair. On the other hand, prints go absolutely wild, with archival smiley faces and cloud designs taking over knit dresses and button-up tops alike. Accessories, too, lean into the label’s campy past: check out the fluffy pom-pom scarves, top-hat-shaped bags and miniature books that the cast holds throughout the lookbook for proof.
Appiolaza worked with Sanderson, a textile company that has regularly supplied fabrics, paints and wallcoverings to the Royal Residences since 1924, to create the artful floral prints spotted across suits, gowns and bow-tied tops. Meanwhile, simple landscape illustrations, pulled from House founder Franco Moschino’s archives, can’t help but put a smile on your face across youthful sweaters and oversized shirts.
Overall, Moschino’s Pre-Fall 2025 collection is just as elegant and grand as it is refreshingly ordinary. Take the final look, for instance: a sweater with straightforward lettering that reads “Hard Times” and a ruffled white skirt topped off with a perfectly over-the-top yellow crown. It plays with the idea of nobility just as much as it embodies it.
See the full lineup in the gallery above.
