LA’s C2H4 took to London Fashion Week to show off a selection of exclusive gear designed in collaboration with Nike and mastermind JAPAN. Informed by the collection’s “Post-Human” theme, the goods blend recognizable iconography with high-tech detailing.
The former offered up some Air Force 1 Mid sneakers for the Californian label to customize for the show, though C2H4 told us that the sneakers were part of a “sponsorship” deal, not an official collaboration. The shoes appeared in two versions: Triple Black and black with white and blue accents, though all the shoes were laden with hits of gleaming 3M. A raised vamp shields the laces, while Swooshes and C2H4 branding appeared near the tongue.
Meanwhile, mastermind JAPAN’s signature skull-and-crossbones logo appeared throughout the runway presentation, with neutral-toned outerwear, track pants and socks all emblazoned with the unmistakable imagery. The skulls were upgraded with subtle circuit board-style illustrations, reinforcing the collection’s technological influences. More 3M on the track pants aids in highlighting the collaborative graphics.
Pre-order select items from the collection on C2H4’s website and stay tuned for the mastermind JAPAN gear to launch later this year. No word on any release information regarding the Nike sneakers as of yet.
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