SFZ & SON's Innaugural Collection Is a Play on Oversized Styling

Hong Kong creative collective Start From Zero recently unveiled its new apparel project, SFZ & SON.

Dubbed “The Pissing Rats”, the small Fall/Winter 2018 collection features several oversized items such as jackets, workwear dungarees, jeans and some small accessories including a fleece waist bag and a doll purse in the shape of a cat. The accompanying lookbook aims to highlight SFZ & SON’s gentle, straight-forward approach to clothing dominated by an amiable mixture of color tones of red, dark navy, black and white.

Pieces such as the workwear dungaree with its loose fitting and the fleece vest which comes in three colors, sport a subtle American influence. In unique fashion, SFZ & SON’s waist bag also comes in sherpa fleece and is finished with a bright neon green industrial clip to provide an interesting contrast in color.

Take a closer look at SFZ & SON FW18 “The Pissing Rats” collection above and shop the range at startfromzero.co now.

For more contemporary fashion, check out the new “Eye/LOEWE/Nature” capsule from Loewe.

1 of 12

Start From Zero

2 of 12

Start From Zero

3 of 12

Start From Zero

4 of 12

Start From Zero

5 of 12

Start From Zero

6 of 12

Start From Zero

7 of 12

Start From Zero

8 of 12

Start From Zero

9 of 12

Start From Zero

10 of 12

Start From Zero

11 of 12

Start From Zero

12 of 12

Start From Zero