Both limited edition models see a vibrant, rainbow-esque tie-dyed upper, representing the diverse backgrounds of each player. For the SPEEDFACTORY AM4ATL (adidas Made For Atlanta, paying homage to the big game’s host city), a signature white BOOST midsole adds some contrast to the colorway while black takes the laces and inner-liner. Over on the cleat, a black sole, sock-like upper and tape found on front help aid in the silhouette’s stealthy look. Finally both the sneaker and the cleat feature sliver Three Stripes branding.
adidas’ latest SPEEDFACTORY AM4ATL collection will release on January 28 over at adidas.com, with both sneaker and cleat retailing for $200 USD. The sneaker will also see a wider release in partnership with Foot Locker including Eastbay and Champs and various locations throughout Atlanta. Peep the photoset above.
In related Super Bowl LIII news, here’s an official look at the BAPE x adidas UltraBOOSTs.
Also be sure to check out our editorial, “adidas’ SPEEDFACTORY Aims to Change the World of Football.”