Nike’s Air Max 1 Gets Hit With More Creative Branding Cues
Black and iridescent purple.
Nike looks to carry its creative branding techniques well into the fall/winter season with a new Air Max 1 rework. Last seen in a “Mint Green” palette, the signature Air Max runner takes on a two-tone leather color palette comprised of black along the top portion of the upper, while a “Nike” and Swoosh-littered iridescent purple strip swathes the mudguard. Additional hits of purple land on the side Swooshes, which sits atop an Air-infused midsole/outsole combo.
Although price and release date still have yet to be confirmed, this new Air Max 1 is slated to hit Nike’s online shop in the coming weeks ahead. Be sure to check back for future updates.
In case you missed it, the Air Jordan 1 Retro High received a “Court Purple” makeover.
