After Supreme took over the New York Post for Fall/Winter 2018, Kanye West has followed suit and used the newspaper to advertize the new YEEZY BOOST 350 V2 “Triple White” release. The New York Post isn’t the only newspaper to receive full front and back page adverts, with ‘Ye also advertizing in papers including the San Francisco Chronicle, Chicago Tribune and Los Angeles Times, as well as international publications including U.K.-based Metro.
The adverts feature the phrase “WE LOVE” in numerous languages, as well as stills from the campaign imagery. The rerelease of the YEEZY BOOST 350 V2 has been described as the “largest ever,” and the new international advertizing campaign from Kanye and adidas indicates that he is serious about wanting “as many people as possible to have them.” The sneaker is available now from the YEEZY Supply web store.
In related news, Kanye is trying to change the way that Twitter works.
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