Directed by West himself, with visuals executive produced by Spike Jonze, the MV has now taken the honors of being the biggest global debut for a hip-hop video. Garnering over 76 million views within the first week, “I Love It” has gone on to surpass the previous record set by Childish Gambino’s “This Is America.” Along with smashing the YouTube record, the track has also been streamed over 115 million times globally.
The video has also inspired a slew of memes for the duo’s ridiculous getup; West himself even posted a meme to his Instagram account this past Wednesday. Take a look at the visuals for “I Love It” above and the meme below.
In case you’ve missed it, here’s how the Internet reacted to “I Love It.”