The Brand New Roman Font Serves as a Clever Statement on Consumerism

Looking to make a clever statement on the consumerism that surrounds us, digital studio Hello Velocity put together a typeface utilizing corporate company logos.

Brand New Roman font serves to bring what Hello Velocity is calling “thought-provoking internet experiences.” Installing the font as part of a Chrome or Firefox plugin, entire web pages are turned into functional commercials replacing text with a readable mashup of branding. Highlighting how ingrained companies are in our lives, the typeface is made up of 76 recognizable logos taken from household names like Amazon, Target, McDonald’s, Pepsi and more.

Check out how the HYPEBEAST looks with the font below and play around with the Brand New Roman font at Hello Velocity’s website.

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