The Brand New Roman Font Serves as a Clever Statement on Consumerism

Utilizing the recognizable logos that surround us.

By
Design
28,929 Hypes 11 Comments

Looking to make a clever statement on the consumerism that surrounds us, digital studio Hello Velocity put together a typeface utilizing corporate company logos.

Brand New Roman font serves to bring what Hello Velocity is calling “thought-provoking internet experiences.” Installing the font as part of a Chrome or Firefox plugin, entire web pages are turned into functional commercials replacing text with a readable mashup of branding. Highlighting how ingrained companies are in our lives, the typeface is made up of 76 recognizable logos taken from household names like Amazon, Target, McDonald’s, Pepsi and more.

Check out how the HYPEBEAST looks with the font below and play around with the Brand New Roman font at Hello Velocity’s website.

In case you missed it, check out this life-size LEGO Technic Bugatti Chiron model.

Hello Velocity Brand New Roman Corporate Logo Font Design Consumerism Company

HYPEBEAST

Read Full Article
Source
Engadget

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

100 Users Online

What to Read Next

Matt McCormick Releases Artwork on Tappan Collective
Arts

Matt McCormick Releases Artwork on Tappan Collective

Take a look inside the LA artist’s studio.

On-Foot Looks of the NEIGHBORHOOD x adidas Footwear Range
Footwear

On-Foot Looks of the NEIGHBORHOOD x adidas Footwear Range

An ambitious partnership.

Watch a Full Breakdown of How Nintendo’s Labo: Vehicle Kit Works
Entertainment

Watch a Full Breakdown of How Nintendo’s Labo: Vehicle Kit Works

Probably the most fun thing Nintendo has ever created.


'Miss Sherlock' Introduces a Female Japanese Sherlock Holmes
Entertainment

'Miss Sherlock' Introduces a Female Japanese Sherlock Holmes

Stream the first season on HBO now.

The ALYX x Mackintosh FW18 Layered Formal Coat is as Utilitarian as it Gets
Fashion

The ALYX x Mackintosh FW18 Layered Formal Coat is as Utilitarian as it Gets

Just in time for the cooler months.

'Dragon Ball Z' x adidas Originals Poster Officially Revealed
Footwear

'Dragon Ball Z' x adidas Originals Poster Officially Revealed

The gang’s all here.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.