Dunkin' Donuts Set to Rebrand as Simply Dunkin'

Rebranding itself as a “beverage-led” company.

Food & Beverage
18,383 Hypes 13 Comments

Looking to rebrand itself as a “beverage-led” company, Dunkin’ Donuts is set to drop “Donuts” from its longstanding name.

Dunkin’ will be shifting its focus on coffees, teas and quick service foods that include, but will not be limited to, doughnuts. Starting January all ads, packages, signage, and social media accounts will be using the Dunkin’ name. The move comes as the chain kicks off its plan to open 1,000 new US stores by the end of 2020, in a push to modernize its customer experience.

Look for Dunkin’ rebranding to take place this coming January.

In other food news, Kit Kat recently opened a bar in Tokyo with expertly-crafted cocktail pairings.

Read Full Article

What to Read Next

Dunkin' Unveils Halloween 2022 Donuts, Return of Peanut Butter Cup Macchiato
Food & Beverage

Dunkin' Unveils Halloween 2022 Donuts, Return of Peanut Butter Cup Macchiato

For the spooky season.

Harpoon Brewery and Dunkin's Pumpkin Spiced Latte Ale Is Back — With a Few Updates
Food & Beverage

Harpoon Brewery and Dunkin's Pumpkin Spiced Latte Ale Is Back — With a Few Updates

They’ve also created three other seasonal flavors inspired by coffee rolls, cold brew and hazelnut.

Milk Bar and The Original Donut Shop Unite for a Slew of Holiday Treats
Food & Beverage

Milk Bar and The Original Donut Shop Unite for a Slew of Holiday Treats

Bringing a dash of sweetness to your holiday dinner.


Daniel Ricciardo Set to Return to Red Bull as Third Driver
Sports

Daniel Ricciardo Set to Return to Red Bull as Third Driver

After his McLaren contract was cut short.

Off-White™ x Nike Air Presto Gets a 'Dragon Ball Z' Makeover
Footwear

Off-White™ x Nike Air Presto Gets a 'Dragon Ball Z' Makeover

Goku customs.

Uncrate Taps Ronin to Create a Custom Blacked-Out 47 Motorcycle
Automotive

Uncrate Taps Ronin to Create a Custom Blacked-Out 47 Motorcycle

Ultra sleek.

UNDERCOVER Unveils New Nike Waffle Racer & Dr. Martens Collab for SS19
Fashion 

UNDERCOVER Unveils New Nike Waffle Racer & Dr. Martens Collab for SS19

A closer look at Paris Fashion Week.

Nike Set to Launch New Air Max 1 "Floral Mowabb" Pack
Footwear

Nike Set to Launch New Air Max 1 "Floral Mowabb" Pack

“Flash Crimson” and “Faded Spruce.”

The North Face Unveils a Range of Retro Nuptse Vests for Fall
Fashion

The North Face Unveils a Range of Retro Nuptse Vests for Fall

Inspired by its own 1996 archive design.


SANDALBOYZ & Billionaire Boys Club Utilize an Iconic Print for New Capsule
Footwear

SANDALBOYZ & Billionaire Boys Club Utilize an Iconic Print for New Capsule

New sandals and socks.

Gucci’s Reversible Wool Poncho Is Brimming With Heritage Accents
Fashion

Gucci’s Reversible Wool Poncho Is Brimming With Heritage Accents

“GG” logos and tartan prints.

SAFE Wanders NYC at Night for New "No Diamonds" Video
Music

SAFE Wanders NYC at Night for New "No Diamonds" Video

The Drake-cosigned artist is ready for stardom.

Patta & Mitchell & Ness Unveil Fall 2018 Collaboration Inspired by Classic Sportswear
Fashion

Patta & Mitchell & Ness Unveil Fall 2018 Collaboration Inspired by Classic Sportswear

Standout items include a satin jacket.

Billionaire Boys Club x adidas Connect for a Tennis Hu V2 Release
Footwear

Billionaire Boys Club x adidas Connect for a Tennis Hu V2 Release

Red, white and blue for the new Hu.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.