Conor McGregor just held a press conference for his upcoming UFC 229 fight against Khabib Nurmagomedov on October 6, but it’s now confirmed that we’ll be seeing much more of The Notorious in the Octagon — McGregor has just signed a new 6-fight deal (previously an 8-fight deal) with the UFC.
According to ESPN, the new deal will feature McGregor’s new whiskey brand, Proper No. Twelve, as a sponsor in every UFC event that McGregor competes in. UFC President Dana White didn’t give the terms of the deal, but did touch on McGregor’s value, stating, “it’s not hard to do a deal with Conor McGregor because we know what he’s worth.”
With The Notorious on board, the UFC is looking to break previous pay-per-view records.