A Look Inside Hiroshi Fujiwara's THE CONVENI Store

A first look at the new convenience store concept.

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Fashion 
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Having announced the project earlier this year, Hiroshi Fujiwara has now officially opened the doors to his new concept store THE CONVENI (GINZA SONY PARK). The space is designed to look like a supermarket, with magazine racks, tills and fridges all an important part of the concept’s “convenience store” theme.

The store itself sells everything from Japanese magazines to souvenir pieces from brands including WTAPS, NEIGHBORHOOD and fragment design. Elsewhere, THE CONVENI’s recently-revealed debut release — which spans soap, candles, lighters, T-shirts, BE@RBRICKs and umbrellas, is also available from the new store. THE CONVENI is open now.

In other fashion news, check out the new baseball-themed release from Champion and BEAMS.

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