NOAH Refines Trad Style in Sophisticated FW18 Lookbook
Tailoring, rugby shirts and colorful knitwear.
NOAH debuts a selection of mature layering pieces for Fall/Winter 2018 that blend traditional menswear staples with youthful inspiration. Shot like a vintage lookbook for a heritage brand, the imagery showcases a variety of covetable layering pieces, styled effortlessly to evoke classic prepwear.
Key items, like retro sportswear parkas, Fair Isle knits and half-and-half suiting, update wardrobe essentials with NOAH’s signature playfulness, while houndstooth harrington jackets and argyle sweaters are classic prep staples, elevated with contemporary cuts and understated colors. Suiting appears throughout, executed in corduroy and wool, undercutting the formality of double-breasted blazers with trim cuts and graphic T-shirts as base layers. More graphic intrigue comes by way of sweaters with collegiate & floral “ATLANTIC” patches, plaid work shirts, striped sweaters and “STRAIGHT EDGE”-branded rugby shirts.
Shop the new collection at NOAH’s New York & Tokyo outposts on August 18 and NOAH’s web store & Dover Street Market stores starting from August 23.
Most recently, NOAH joined Frog Skateboards for a variety of colorful layering pieces
