London-based designer Liam Hodges has revealed the campaign imagery for his Fall/Winter 2018 collection shot by photographer Ryan O’Toole Collett. Originally debuted at London Fashion Week back in January, the collection takes inspiration from an imagined vision of Hodges’ youth with reference points including ’90s children’s TV shows, pre-millenium music and cartoon graphics.
Images from the campaign have been reworked as a nod to the collection’s main influences. Additional touches include using hand painting, air brush and collage in the style of children’s coloring books, another key inspiration for Hodges’ Fall/Winter 2018 release. The collection is available now at select stockists including HBX.
To coincide with the launch of the collection, and campaign, Hodges has also opened a special installation at Dover Street Market London designed by regular collaborator Dale Slater. The set design features references to ’90s show Noel’s House Party, including a Mr Blobby couch and a bespoke portrait of host Noel Edmunds.
For more from Liam Hodges, refresh your memory of our interview with the designer ahead of his Spring/Summer 2019 show earlier this year.
- SAM THOMPSON
- Set Designer
- DALE SLATER
- Art Direction
- HOLLY RAE JONES
- ROBIN BRIGHAM
- 11 CASTING