After carefully teasing their collaborative venture, C2H4 and Japanese brand NUMBER (NINE) have officially revealed a lookbook that takes inspiration from stylish rock n’ roll bands. The range is titled “The Potential of Ego” and that sentiment is echoed throughout the pictorial — the edgy members of the fictitious music collective are styled with the partnering labels’ products.
Overcoats, hoodies, tees and more are given a punk rock vibe which has been NUMBER (NINE)’s signature since its inception with designer Takahiro Miyashita, who has since departed the brand. Sci-fi-esque graphics are also printed on some of the items which in turn is C2H4’s own artistic identity. See the full lookbook above for a complete look.
The C2H4 x NUMBER (NINE) collab will begin rolling out August 31 at select retailers like HBX.
In other fashion news, Y-3 just released its second campaign for this season.
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