The C2H4 & NUMBER (NINE) Collab Officially Debuts Rock-Inspired Lookbook

For the musically-inclined.

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After carefully teasing their collaborative venture, C2H4 and Japanese brand NUMBER (NINE) have officially revealed a lookbook that takes inspiration from stylish rock n’ roll bands. The range is titled “The Potential of Ego” and that sentiment is echoed throughout the pictorial — the edgy members of the fictitious music collective are styled with the partnering labels’ products.

Overcoats, hoodies, tees and more are given a punk rock vibe which has been NUMBER (NINE)’s signature since its inception with designer Takahiro Miyashita, who has since departed the brand. Sci-fi-esque graphics are also printed on some of the items which in turn is C2H4’s own artistic identity. See the full lookbook above for a complete look.

The C2H4 x NUMBER (NINE) collab will begin rolling out August 31 at select retailers like HBX.

In other fashion news, Y-3 just released its second campaign for this season.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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