Nike Air Max 1 Introduces New "Motion"-Style Swoosh

Faster than ever before.

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Nike has seemingly outdone themselves and given its iconic Swoosh even more speed — the latest crop of Air Max 1 Premiums have a retooled lateral Swoosh that have a slotted tail that reaches the rear panel, evoking the sense of motion.

For those who know and have been following Nike since its origins, the brand’s synonymous Swoosh logo was created as a symbol for speed, and one that instills a sense of constant motion even in its original form. This latest edition of the Air Max 1 adds to that sense with a slotted embroidery on one of Nike’s most historically coveted running shoes.

As for aesthetics and details, the first two colorways to incorporate this style logo arrive in a Guava Ice light pink with multicolor stitching, and the other “Wheat” with Team Orange. Lace tips also are equipped with metal that go well with the premium tumbled leather outer.

While these two releases are apparently in women’s sizing only, keep an eye out for a potentially larger release later this year. If the old style Swoosh is your flavor, check out the more simplistic black and white Air Max 1s that are also releasing soon.

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Eddie Eng Managing Editor, Automotive & Culture

Eddie Eng has been an editorial content creator for over 10 years, with deep insight and experience across automotive, footwear, fashion, travel, gaming and other verticals. Based in Southern California, Eddie has maintained relationships across the automotive and fashion industries, and has helped spearhead premier initiatives for Hypebeast, including the Cars & Kicks event, collaborative products with F1, Staple, Leen Customs and others.

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