Gucci & Frieze Recruit Artist Jeremy Deller to Tell the Story of Rave
The second installment in the “Second Summer of Love” series.
Having announced the partnership earlier this year – with a film from Wu Tsang — Gucci and Frieze have released the second installment of their “Second Summer of Love” series. Created by Turner Prize-winning artist Jeremy Deller, the work is titled Everybody in The Place: An Incomplete History of Britain 1984-1992 and looks at the social and political background to the movement.
The feature-length film mixes rare and unseen archive footage from the period with modern clips of a high school politics class learning about these stories. Deller chose this approach in order to re-examine the familiar narrative of the Second Summer of Love through a generation who were born too late to experience the movement. You can watch the trailer for the film ahead of its release. Everybody in The Place: An Incomplete History of Britain 1984-1992 set to be screened at the Gucci Wooster cinema space in New York from July 6 to July 12 and at Frieze in October.
In related news, Gucci just revealed its Fall/Winter 2018 campaign.