Gucci Celebrates “Gucci Collectors” With Fall/Winter 2018 Campaign
Featuring the label’s oversized SEGA sneaker.
![Gucci Fall/Winter 2018 Campaign "Gucci Collectors" Collectors Art Artefacts Vintage Collectibles Glen Luchford](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2018%2F07%2Fgucci-fall-winter-2018-campaign-1.jpg?cbr=1&q=90)
After releasing its tailoring campaign with Harry Styles, Gucci is now back with a new set of Glen Luchford-shot imagery. The Fall/Winter 2018 campaign focuses on the “Gucci Collectors,” a fictional collective inspired by “eccentric personalities who passionately seek out paintings, antiques, rare objects and other vintage collectibles.”
The Fall/Winter 2018 collection itself was unveiled at Milan Fashion Week alongside baby dragons and severed heads back in January. This imagery features pieces from that collection – including the oversized SEGA sneaker and collaborative New York Yankees loafers — in rooms dedicated to collectibles ranging from fine art to toy cars. Take a look through the campaign imagery above, and expect it to arrive at stockists later this year.
In other Gucci news, the label just released some new Spring/Summer 2018 pieces.