EXCLUSIVE: Mereba Takes a Ride in "Black Truck" Video
Directed by Jalan and Jibril Durimel.
One artist to watch right now is Mereba, a powerful R&B artist with songwriting ability beyond her years. Already receiving a cosign from Stevie Wonder, the Alabama-born, East Coast-raised songstress released her single, “Black Truck,” which was produced by 9th Wonder, in February.
Today (July 24), she releases the video for the record, which was directed by Durimel (twin brothers Jalan and Jibril). James Laxton, who previously worked on cinematography for Moonlight, also had a hand in the production. The song was made during a time when Mereba was facing many challenges in her life. But through perseverance, she prevailed and is now seeing the fruits of her labor.
“‘Black Truck’ was born when I was back home in North Carolina working with 9th,” she explains. “I had been stuck in a whirlwind of surreal challenges in my life, and I think the words came to me to remind me and whoever needed to hear it, that there is glory in just having the guts to try.”
Mereba adds, “The video concept was created by the Durimel brothers. They’re both my spirit family, and we’ve all lost parents recently, them their mother, me my father. We wanted to tell a story that captured the darkness of life’s challenges but also shows gratitude to the ancestors and spirit guides that help people push to get to their glory. I’m putting finishing touches on my upcoming project now, and what I can say is that it touches a lot on this theme of finding your inner strength, and it will be a proper introduction to my full range of expression. I had to go through the jungle to get here, but I’m here, and now there’s no stopping.”
Watch the video above.
