adidas Introduces the PureBOOST Go Model With A$AP Ferg

Brand-new running silhouette for the city.

Footwear
17,289 Hypes 9 Comments

adidas has unveiled its newest running model, the PureBOOST Go — a silhouette created specifically for the urban city runner with advanced technology and the Three Stripes’ famous BOOST cushioning. To celebrate its launch, adidas enlisted Harlem native A$AP Ferg to drop an exclusive running track titled “BRAG”.

The PureBOOST Go features a brand new Expanded Landing Zone, which is a wider forefoot platform for increased stability in lateral movements. Other design specs include a deconstructed circular knit upper for breathable, flexible fit, as well as a signature full-length BOOST midsole for endless energy return.

The PureBOOST Go first launches in the U.S. on July 19 and globally on August 22 at adidas’ web store and physical locations. A$AP Ferg’s exclusive track will drop on adidas’ website on July 24.

For more new sneakers, check out NikeCourt’s Air Zoom Zero model.

Read Full Article

adidas PureBOOST Go

What to Read Next

A$AP Ferg Returns as "Ferg" on "MDMX"
Music

A$AP Ferg Returns as "Ferg" on "MDMX"

Streaming on YouTube and SoundCloud.

A$AP Ferg Pays Homage to His Lost Ones With New Gabby Elan Grill
Fashion

A$AP Ferg Pays Homage to His Lost Ones With New Gabby Elan Grill

With faces of Virgil Abloh, Takeoff, A$AP Yams and more.

A$AP Rocky Joins Cast of Spike Lee's 'High And Low' Thriller
Entertainment

A$AP Rocky Joins Cast of Spike Lee's 'High And Low' Thriller

Paparazzi recently leaked, giving fans a first look at Rocky as “Yung Felon” in the new film.


Rihanna and A$AP Rocky Release Short Film for Fenty Beauty
Fashion

Rihanna and A$AP Rocky Release Short Film for Fenty Beauty

Channeling old Hollywood for Fenty’s new Lux Balm.

Dover Street Market LA Is Making Bootleg Merch
Fashion

Dover Street Market LA Is Making Bootleg Merch

With a DIY bootleg station in the parking lot.

adidas Announces UltraBOOST Collaborations With A Kind of Guise, Études, Engineered Garments & Kinfolk
Fashion

adidas Announces UltraBOOST Collaborations With A Kind of Guise, Études, Engineered Garments & Kinfolk

The UltraBOOST Collective returns.

LEGO Unveils James Bond Aston Martin DB5 Creator Expert Model Kit
Design

LEGO Unveils James Bond Aston Martin DB5 Creator Expert Model Kit

A 1,290 piece replica of the secret agent’s iconic 1964 sports car.

Raf Simons & Fred Perry Release Vacuum-Sealed Archive Pieces Around the World
Fashion

Raf Simons & Fred Perry Release Vacuum-Sealed Archive Pieces Around the World

Dropping in cities with emerging subcultures.

Young Thug Hops on T-Shyne's New Song “Side Steppin’”
Music

Young Thug Hops on T-Shyne's New Song “Side Steppin’”

Thugger welcomes YSL’s new signee.


Online Streaming Services Has Overtaken Pay TV for First Time Ever in Britain
Entertainment

Online Streaming Services Has Overtaken Pay TV for First Time Ever in Britain

A sign of changing times?

BAPE & adidas Originals Link up on Camouflage adicolor Collection
Fashion

BAPE & adidas Originals Link up on Camouflage adicolor Collection

Featuring cobranded tracksuits and T-shirts.

Louis Vuitton Creates Exclusive Archlight Colorway For 24 Sèvres & Le Bon Marché
Footwear

Louis Vuitton Creates Exclusive Archlight Colorway For 24 Sèvres & Le Bon Marché

The latest exclusive from the storied malletier.

Fans Will Create Designs For Lil Peep's Posthumous Clothing Line, NO SMOK!NG
Fashion

Fans Will Create Designs For Lil Peep's Posthumous Clothing Line, NO SMOK!NG

Continuing the late rapper’s legacy.

Drake Thanks Shiggy For “In My Feelings” Challenge
Music

Drake Thanks Shiggy For “In My Feelings” Challenge

They meet in real life.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.