Daniel W. Fletcher Upends Gender Norms for Spring/Summer 2019
“In Search of Sunrise” taps the plight of the working man.
Following January’s progressive collection, Daniel W. Fletcher returns with more forward-thinking designs for Spring/Summer 2019. Showcased at London Fashion Week: Men’s, the new range subverts subverts the trope of the working man while “commenting on the pressures of commerciality on today’s generation of young designers,” according Fletcher.
The collection, dubbed “In Search of Sunrise,” references both the long days at the office and the time spent in between work days, where anything goes as young men search for temporary pleasure. Tailoring is inverted, with chopped hems, seams draping below outerwear and inside-out pockets upsetting the notion of suiting as conformism. Elements of traditional manhood are toyed with in the shape of feminine corsets worn as vests and form-fitting base layers paired with traditionally masculine staples like denim jackets, trench coats and contrast-stitch jeans. Caitlin Keogh provides paintings that offer comments on the human body, with images of torsos bound tightly with ropes — the double metaphor nods to both BDSM and constraints in the business world.
Expect the new range to hit Daniel W. Fletcher’s web store early next year.
Elsewhere at London Fashion Week: Men’s, A-COLD-WALL* showcased a new assortment of aggressively deconstructed workwear.
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