Apple Launches New "Behind The Mac" Ads With Grimes

Focusing on the creatives who use its products.

Apple Behind The Mac Ad Video Series Grimes creatives
Apple
Tech
14,439 Hypes 11 Comments

Apple has released four new ads that focus on creatives who use their MacBooks. The “Behind the Mac” ads feature the likes of Bruce Hall, Peter Kariuki, and musician Grimes as they explain how their laptops help hone their craft, whether it be photography, service as a taxi driver, or editing/creating music.

The last clip showcases a montage of creatives going to work on their laptops while Daniel Johnson’s “The Story of an Artist” plays in the background. Check out Grimes’ ad above and watch the rest of the “Behind the Mac” campaign below.

In related news, Grimes recently previewed two new songs off her upcoming album.

Read Full Article

What to Read Next

Apple Debuts MacBook Pro With M2 and M2 Max Chips and New Mac Mini
Tech

Apple Debuts MacBook Pro With M2 and M2 Max Chips and New Mac Mini

Launching alongside two new versions of the Mac mini.
By /
12,973 Hypes   12 Comments
Realme Launches Smart Phone With a Feature Strikingly Similar to Apple’s Dynamic Island
Tech

Realme Launches Smart Phone With a Feature Strikingly Similar to Apple’s Dynamic Island

The Realme C55 launches in Indonesia today.
By /
2,657 Hypes   1 Comments
Google Cut 12,000 Employees and Apple Launched the MacBook Pro With M2 Chips in This Week's Tech Roundup
Tech 

Google Cut 12,000 Employees and Apple Launched the MacBook Pro With M2 Chips in This Week's Tech Roundup

Apple also revealed its revamped HomePod speaker.
By /
2,491 Hypes   1 Comments
Apple Music Celebrates the 2022 Year in Music With Revamped Replay Experience
Music

Apple Music Celebrates the 2022 Year in Music With Revamped Replay Experience

Offering personalized stats for music superfans.
By /
1,491 Hypes   1 Comments
Stream Matty of BADBADNOTGOOD's New Solo Album, 'Déjàvu'
Music

Stream Matty of BADBADNOTGOOD's New Solo Album, 'Déjàvu'

Co-produced by Frank Dukes (The Weeknd, Drake, Frank Ocean, Kendrick Lamar).
By /
7,811 Hypes   3 Comments
Advisory Board Crystals Links Up With Sqirl for Limited Edition Fruit Jam
Food & Beverage

Advisory Board Crystals Links Up With Sqirl for Limited Edition Fruit Jam

For its “Eternal Youth” collection at Slam Jam.
By /
6,499 Hypes   8 Comments
Controversial Basquiat Artworks Go on Display at Art Basel 2018
Art

Controversial Basquiat Artworks Go on Display at Art Basel 2018

Made for a drug dealer named Neptune, King of the C.
By /
16,042 Hypes   11 Comments
Netflix's New Actor Spotlight Series Highlights Millie Bobby Brown & Noah Schnapp
Entertainment

Netflix's New Actor Spotlight Series Highlights Millie Bobby Brown & Noah Schnapp

Spotlighting the actors that brought the Duffer brothers’ vision to life.
By /
6,983 Hypes   8 Comments
Nike Air Max Plus Makes its Way to the Beach
Footwear

Nike Air Max Plus Makes its Way to the Beach

Bringing sand to the beach.
By /
11,030 Hypes   6 Comments
Pusha T Joins Alt-J & Twin Shadow on 'Colbert'
Music

Pusha T Joins Alt-J & Twin Shadow on 'Colbert'

The dawn of a new supergroup?
By /
3,526 Hypes   1 Comments
UPDATE: An Unreleased Lil Peep Song, "Sex With My Ex," Appears on Streaming Services
Music

UPDATE: An Unreleased Lil Peep Song, "Sex With My Ex," Appears on Streaming Services

Stream the entire song here.
By /
27,082 Hypes   20 Comments
Nike Stops Supplying Iranian National Team Equipment Amid U.S. Sanctions
Sports

Nike Stops Supplying Iranian National Team Equipment Amid U.S. Sanctions

“Players get used to their sports equipment, and it’s not right to change them a week before such important matches.”
By /
26,534 Hypes   26 Comments
RESTIR & Vetements Collaborate on Exclusive Oversized Hoodie
Fashion

RESTIR & Vetements Collaborate on Exclusive Oversized Hoodie

“Hi, I Don’t Care. THANKS.”
By /
7,626 Hypes   6 Comments
Watch Lee Quinones Repaint His Iconic 'The Lion's Den' Mural
Art

Watch Lee Quinones Repaint His Iconic 'The Lion's Den' Mural

The famous handball piece makes its way to LA.
By /
6,275 Hypes   5 Comments
More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

Already whitelisted us? Refresh page

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. “Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.