The "Summer of Wrangler" 2018 Campaign Is an '80s "Wrevolution"
Nostalgia and Americana collide.
The Wrangler Summer of Wrangler 2018 campaign follows the iconic American brand as they hit the road on a search for a nostalgia-filled ’80s adventure. Authentic and detailed, the range of denim features retro cuts and washes inspired by the Wrangler archive. Touches of pastel shades and vibrant Wrangler rainbows are emblazoned on the back of denim jackets and vests, recalling memories of retro Americana. Joining the pastels are pops of tropical brights contrasted with authentic 1980’s slogans, from “Wrangler Wrocks” to “Wrangler Wrevolution.”
Men’s jeans introduce a new fit – Slider, featuring a tapered leg for shape at the ankle, while more established fits include the slim tapered Larston and the straight leg Greensboro, which has been reissued in numerous washes and colors. Shirts come in checks and stripes as well as bold, graphic prints, while polos are released in unexpected colorways. Sweats and hoodies are given bright flashes of neon.
Shop the full collection at the Wrangler web store.
