Despite a troubling 2017 for Under Armour – involving lackluster sales and upper-level management reshuffling – the sportswear brand has enjoyed quite the marketing boost over the last few weeks. From debuting the Curry 5 silhouette, which basketball fans far and wide are now watching Steph Curry run up and down the court wearing to A$AP Rocky teasing images of his new collaborative shoe, eyes the world over are once again paying mind to Under Armour.
With that said, three Curry sneaker samples recently hit the web, showing a rash of radical design sensibilities that differ greatly from what we’re accustomed to seeing him wear. Known primarily for their sleek structure layouts, these leaked models, however, lean towards boxy shapes and hefty sole units, which could potentially lead to an upcoming lifestyle line as opposed to on-court performance models. Although none of the shoes have been confirmed as a signature Curry silhouette, all three embody related branding to suggest the NBA superstar’s involvement. Be sure to check back for future updates.
In other footwear news, Vans Vault brings back Geoff Rowley’s original signature shoe.
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