Panerai's New Luminor Logo Collection Balances Utility and Simplicity

Introducing blue and grey canvas straps with contrasting stitching.

Fashion 
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With a lineage rooted in developing tactical tools for the Italian Royal Navy, Panerai launches its new Luminor Logo Collection. Alongside the inclusion of new technological updates, the watchmaker offers three iterations via the LUMINOR MARINA LOGO 3 DAYS ACCIAIO – 44 MM and a trio of takes on the LUMINOR BASE LOGO 3 DAYS ACCIAIO – 44 MM.

Encased in a polished stainless steel body, the timepieces feature a newly designed — in-house made — movement system, a hand-wound mechanical 72-hour power reserve and are water resistant to 100 meters. However, what separates the two models, is the inclusion of the small-seconds counter at 9 o’clock on the Marina.

Sustaining its blend of utility and simplicity, the brand’s latest collection continues to lean on minimalistic design with understated sophistication. While offering an array of traditional leather straps, the brand also introduces sporty renditions furnished in blue and grey canvas and accented with contrasting stitching. With the inclusion of the “OP” logo on the dial – a vintage stamp which alludes to the watchmaker’s original two vocations in creating military instruments — the aesthetic detail completes the offering, thus giving it a timeless essence.

Available exclusively on US e-commerce starting May 17 — head over to Panerai’s website to shop the collection. Prices range from $4,750 to $5,000 USD.

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