Google Launches YouTube Music and YouTube Premium

Spotify and Apple Music have a new rival.

Music
14,381 Hypes 13 Comments

After news of a possible music-streaming service being offered YouTube began circulating back in December, the long-rumored subscription music platform has officially arrived. Google has just announced the arrival of YouTube Music – their new subscription-based music-streaming platform that will debut on May 22. To join, a premium package will be offered to consumers at monthly rate of $9.99, while an ad-supported version will also be available for users at no cost. In addition, YouTube Music will feature similar functionalities from competing streaming services such as Apple Music and Spotify that include offline features, playlists, and of course millions of songs. Google also announced YouTube Premium – a new subscription video-streaming service which is essentially a rebranding of their current video subscription platform, YouTube Red. That will be available for $11.99 a month.

In speaking with Rolling Stone about the launch, YouTube’s Global Head of Music, Lyor Cohen and YouTube’s Product Manager, T. Jay Fowler made it clear that they’re fully aware of being late to the game, however their intentions are not to compete with other streaming services, but instead offer more variety into the market.

“I think the industry is excited, because one of the greatest fears the industry is having is they could wake up one day and it could be just two distributors,” Cohen explains to Rolling Stone. “We are trying to help build the connective tissue with the labels and to partner with them. And we heard them loud and clear: They wanted us to be in both businesses, advertising and subscription. Because they believe that the future of our business is with two engines.”

With Spotify and Apple Music already accounting for a majority of the market shares in music-streaming, Fowler explained YouTube Music’s target demographic will be focused on music fans who have never signed up for a music-steaming service, and for YouTube loyalists who want the convenience of having the video and music content centralized on one application.

In other related news, Lyor Cohen has spoken up after recently spotted with Kanye West donning a MAGA hat, saying “I don’t love his politics.”

Read Full Article

What to Read Next

YouTube Launches ‘Super Thanks’ Feature for Tipping Creators
Tech

YouTube Launches ‘Super Thanks’ Feature for Tipping Creators

Fans can now pay creators for their favorite videos directly.

YouTube Is Now Sharing COVID-19 Vaccination Public Service Announcements
Tech

YouTube Is Now Sharing COVID-19 Vaccination Public Service Announcements

“Get back to what you love.”

‘Today at Apple’ Creative Workshops Launch on YouTube
Tech

‘Today at Apple’ Creative Workshops Launch on YouTube

The first episode teaches you how to draw yourself as a ‘Peanuts’ character.


Apple and Google to be Probed by U.K. Market Regulators
Tech

Apple and Google to be Probed by U.K. Market Regulators

Concerns have been raised as to whether the pair are abusing their control.

Kid Influencers Kingston and Kaui Show Us Their Favorite BAPE and Balenciaga Gear
Fashion 

Kid Influencers Kingston and Kaui Show Us Their Favorite BAPE and Balenciaga Gear

Take a tour of their closets.

Panerai's New Luminor Logo Collection Balances Utility and Simplicity
Fashion 

Panerai's New Luminor Logo Collection Balances Utility and Simplicity

Presented by Panerai
Introducing blue and grey canvas straps with contrasting stitching.

UPDATE: These White Virgil Abloh x Converse Chuck 70s Are Fake
Footwear

UPDATE: These White Virgil Abloh x Converse Chuck 70s Are Fake

A Converse representative has confirmed the colorway isn’t real.

Acne Studios Fotbollsklubb Joins the League
Fashion

Acne Studios Fotbollsklubb Joins the League

Vintage football kits.

U.S. Senate Votes to Save Net Neutrality
Tech

U.S. Senate Votes to Save Net Neutrality

By a majority of 52 to 47.


The Oneplus 6 Is Now 'Avengers: Infinity War'-Branded
Tech

The Oneplus 6 Is Now 'Avengers: Infinity War'-Branded

Oh snap.

Renato D'Ettorre Architects Turns Australian Office Building Into Italian-Inspired Villa
Design

Renato D'Ettorre Architects Turns Australian Office Building Into Italian-Inspired Villa

Coming with an immaculate minimal interior.

Take a Look at The Weeknd's Marvel x XO “Vol. I Issue 1” Collection
Fashion

Take a Look at The Weeknd's Marvel x XO “Vol. I Issue 1” Collection

Dropping tomorrow.

Bloco Arquitectos Transforms Iconic Brutalist House in Brazil
Design

Bloco Arquitectos Transforms Iconic Brutalist House in Brazil

Originally designed by famed architect Milton Ramos.

NOAH Taps Michael Muller for Shark-Focused T-Shirt Collection
Fashion

NOAH Taps Michael Muller for Shark-Focused T-Shirt Collection

Launching exclusively at Dover Street Market London.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.