Red Bull Brought Skateboarding to Its Purest Form With “This is Live X Drop In”

Took place as a special live broadcast.

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Back on April 20, Red Bull rounded up some of the world’s best skate talent in an RV for a ten-day cross-country excursion. Though in a stop on this tour, the sports energy drink giant brought a unique experience to fans with its “This is Live X Drop In” broadcast on April 25.

In a progressive approach that eschewed contest motifs, Red Bull brought skateboarding back to its purest form. Staged in Dallas at the Action Alliance Park, viewers got a unique perspective into a skate session featuring the likes of Torey Pudwill, Zion Wright, Jamie Foy and Alex Midler. Without the pressure of judges and scoring, these top athletes got to test out their best tricks — all while skate icons Chris Cote and Chris Pastras provided commentary. There was even a special appearance by Ryan Sheckler.

Rewatch the action and view images from the event above. Be sure to visit Red Bull’s website for more information on its skateboarding endeavors.

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Jamier Boatman-Harrell
Jamier Boatman-Harrell Creative Director

Jamier Boatman-Harrell is a Brooklyn-based Creative Director and writer at Hypebeast, with nine years of experience shaping culturally driven editorial and brand storytelling. He focuses on uncovering overlooked perspectives and translating them into narratives around identity, community, and self-expression. He wrote the Kaytranda cover story for Hypebeast Magazine #35, and is a fellow in The Center for Fiction/Susan Kamil Emerging Writer Fellowship.

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