McDonald's Celebrates 50 Years of the Big Mac With G-Shock and New Era

Two new collabs, limited to 1,000 pieces each.

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To celebrate the 50th anniversary of the Big Mac, McDonald’s has launched new collaborations with G-SHOCK and New Era. Both of the exclusive products feature designs paying tribute to the classic burger, and will release alongside new jars of Big Mac Sauce.

The joint cap with New Era is predominantly black, with embroidered detailing including the iconic golden arches and a special 50th anniversary Big Mac logo. For the G-SHOCK collaboration, McDonald’s have added a Big Mac-inspired graphic on the face, as well as a printed strap and a limited-edition burger shaped tin. The cap and watch will release via Rakuten’s web store on April 14, with each piece strictly limited to just 1,000 pieces.

Last year, McDonald’s teamed up with BEAMS for another Big Mac-themed capsule.

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