Levi's Sues Kenzo Over Pocket Tabs

LVMH under fire.

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Fashion
27,846 Hypes 10 Comments

American heritage denim house Levi Strauss & Co. is suing French luxury label Kenzo over trademark infringement for putting tabs on its rear pockets.

According to Levi’s, the colored tabs are a distinct property of the company that were established in 1936 as a means to set their jeans apart from other competitor brands. The LVMH-owned imprint failed to comply with multiple cease and desist letters for featuring similar tabs on its clothing, including a new collaborative line with Britney Spears, resulting in a lawsuit where Levi’s is asking to “recoup lost profits, compensatory and punitive damages, and halt further infringements.”

In other news, LVMH’s Bernard Arnault is now the richest person in fashion.

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Source
Business Of Fashion

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