Key! Drops "Hater" Video, Announces '777 Volume 1' Project

New music alert.

By
Music
2,378 Hypes 2 Comments

Key! fans get excited, the Atlanta rapper announced his 777 Volume 1 project and dropped the video for his first single, “Hater.” The forthcoming tape is completely produced by Kenny Beats. In the video for “Hater,” Key! can be seen nonchalantly kicking it while A$AP Rock plays Nintendo Switch on a kitchen countertop. The video was directed by Jimmy Regular. In a recent interview, Key! discussed how he progressed over the years.

“I feel like this is the cleanest,” he explains about 777 Volume 1. “I’m speaking clearly. I just feel like it makes sense. It’s extra clear. It’s like HD me. The most polished me. Right now, I only wanna work with one producer when I do a project. I want the sound to stay consistent.”

Watch the video above.

Read Full Article
Image Credit
Michael Kusumadjaja, HYPEBEAST

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

856 Users Online

What to Read Next

Jazz Cartier Provides the Bounce for "Right Now" Single Featuring Ktoe
Music

Jazz Cartier Provides the Bounce for "Right Now" Single Featuring Ktoe

‘Fleurever’ is on the way.

Chromeo Enlists DRAM for New "Must’ve Been" Video
Music

Chromeo Enlists DRAM for New "Must’ve Been" Video

Another cut off their upcoming album.

Cuco Keeps Things Interesting for New Single, "CR-V"
Music

Cuco Keeps Things Interesting for New Single, "CR-V"

“Ridin’ down the street in my CR-V.”


TOKiMONSTA Enlists DaM-Funk, Kingdom & More for 'Lune Rouge Remixed'
Music

TOKiMONSTA Enlists DaM-Funk, Kingdom & More for 'Lune Rouge Remixed'

A unique take on last year’s original album.

Sam Fisher Is Coming to 'Ghost Recon Wildlands'
Gaming

Sam Fisher Is Coming to 'Ghost Recon Wildlands'

Michael Ironside returns as the ‘Splinter Cell’ protagonist.

Azealia Banks Makes Her Return With "Anna Wintour" Single
Music

Azealia Banks Makes Her Return With "Anna Wintour" Single

The record is the first taste of her upcoming album, ‘Fantasea II’.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.