Key! fans get excited, the Atlanta rapper announced his 777 Volume 1 project and dropped the video for his first single, “Hater.” The forthcoming tape is completely produced by Kenny Beats. In the video for “Hater,” Key! can be seen nonchalantly kicking it while A$AP Rock plays Nintendo Switch on a kitchen countertop. The video was directed by Jimmy Regular. In a recent interview, Key! discussed how he progressed over the years.
“I feel like this is the cleanest,” he explains about 777 Volume 1. “I’m speaking clearly. I just feel like it makes sense. It’s extra clear. It’s like HD me. The most polished me. Right now, I only wanna work with one producer when I do a project. I want the sound to stay consistent.”
Watch the video above.
- Image Credit
- Michael Kusumadjaja, HYPEBEAST