Bang & Olufsen Brought Out the Newest Voices and Ideas for "Sound Matters" Event

With performances by Masego, Shane Gonzales and NIKI.

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Bang & Olufsen — pioneers of sonic technology and design — played host to the industry’s newest creative voices and ideas with its “Sounds Matters” event. Staged in the historic theatre of Los Angeles’ Ace Hotel, attendees witnessed a one-night happening merging music and fashion. Shane Gonzales DJ’d throughout the evening in the lobby, while NIKI, an up-and-coming 88rising cohort, delivered sultry, contentious, R&B stylings. The “Trap House Jazz” auteur and multi-instrumentalist, Masego, rounded off the spectacle with his headlining performance while Chinatown Market completed the lineup with a booth set up to provide patrons with an exclusive offering.

Scroll through the recap from the night above, and be sure to head over to Bang & Olufsen’s website for more information on its offerings.

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Jamier Boatman-Harrell
Jamier Boatman-Harrell Creative Director

Jamier Boatman-Harrell is a Brooklyn-based Creative Director and writer at Hypebeast, with nine years of experience shaping culturally driven editorial and brand storytelling. He focuses on uncovering overlooked perspectives and translating them into narratives around identity, community, and self-expression. He wrote the Kaytranda cover story for Hypebeast Magazine #35, and is a fellow in The Center for Fiction/Susan Kamil Emerging Writer Fellowship.

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