adidas SPEEDFACTORY Wins 2018 German Innovation Award

Another accolade for the game-pushing Three Stripes.

Footwear
7,396 Hypes 4 Comments

adidas‘s game-pushing SPEEDFACTORY has just been awarded the German Innovation Award for 2018 in the category Large Enterprises.

Since its launch in Ansbach, Germany back in 2015, the adidas SPEEDFACTORY has managed to reinvent the footwear and innovation game. Set as the next evolutionary stage of the manufacturing process, the groundbreaking initiative aims to create more bespoke, custom shoes while reducing adidas’s carbon footprint on the environment. In 2016, the public was introduced to the first pair of SPEEDFACTORY sneakers to come off the line: a very limited-edition running shoe dubbed Futurecraft M.F.G. (Made for Germany).

Following the Futurecraft M.F.G., the SPEEDFACTORY gave birth to the AM4 (adidas Made For) series, its first fully-formed project of sneakers designed and tailored to the needs of runners in a specific city. Already meeting the demands of the London and Paris running scenes, New York, Los Angeles, Shanghai and Tokyo are set to be next in line. The SPEEDFACTORY’s bespoke methods makes it possible to adapt the design, cut and fit of each individual shoe to individual customer requirements with underlying algorithms.

In addition to its Ansbach factory, adidas also has opened a stateside SPEEDFACTORY in Atlanta. In case you’ve missed it, here’s how adidas’ SPEEDFACTORY aims to change the world of football.

Federal Minister of Economics Peter Altmaier, patron of the award, congratulated the award winners:

“Innovations are the basis of our prosperity and the problem solvers for our social, demographic and ecological challenges. The award underlines the importance of innovations for strengthening Germany as a business location. I thank the organisers for shedding light on these achievements and congratulate the winners for their outstanding innovations”.

Read Full Article
Source
ISPO
More

What to Read Next

Chelsea Truck Co. Reveals Custom Land Rover Defender Bigfoot
Automotive

Chelsea Truck Co. Reveals Custom Land Rover Defender Bigfoot

A monstrous creation.

Starbucks Is Closing All of Its Stores on May 29
Food

Starbucks Is Closing All of Its Stores on May 29

For one day only.

New York City Issues David Bowie Subway Cards
Music

New York City Issues David Bowie Subway Cards

The Thin White Duke receives his own MetroCard.


SkinnyFromthe9 Drops "Back When I Was Broke"
Music

SkinnyFromthe9 Drops "Back When I Was Broke"

Song is produced by BL$$D.

'Castlevania' Is Coming to iOS
Entertainment

'Castlevania' Is Coming to iOS

Dracula is back.

Nike Air Max 270 to Arrive in Vibrant New Colorways This June
Footwear

Nike Air Max 270 to Arrive in Vibrant New Colorways This June

“Volt,” “Habanero Red,” and “Racer Blue” options.

More ▾
 
Subscribe to our Newsletter

Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.

By Subscribing, you agree to our Terms of Use and Privacy Policy.