Since its launch in Ansbach, Germany back in 2015, the adidas SPEEDFACTORY has managed to reinvent the footwear and innovation game. Set as the next evolutionary stage of the manufacturing process, the groundbreaking initiative aims to create more bespoke, custom shoes while reducing adidas’s carbon footprint on the environment. In 2016, the public was introduced to the first pair of SPEEDFACTORY sneakers to come off the line: a very limited-edition running shoe dubbed Futurecraft M.F.G. (Made for Germany).
Following the Futurecraft M.F.G., the SPEEDFACTORY gave birth to the AM4 (adidas Made For) series, its first fully-formed project of sneakers designed and tailored to the needs of runners in a specific city. Already meeting the demands of the London and Paris running scenes, New York, Los Angeles, Shanghai and Tokyo are set to be next in line. The SPEEDFACTORY’s bespoke methods makes it possible to adapt the design, cut and fit of each individual shoe to individual customer requirements with underlying algorithms.
In addition to its Ansbach factory, adidas also has opened a stateside SPEEDFACTORY in Atlanta. In case you’ve missed it, here’s how adidas’ SPEEDFACTORY aims to change the world of football.
Federal Minister of Economics Peter Altmaier, patron of the award, congratulated the award winners:
“Innovations are the basis of our prosperity and the problem solvers for our social, demographic and ecological challenges. The award underlines the importance of innovations for strengthening Germany as a business location. I thank the organisers for shedding light on these achievements and congratulate the winners for their outstanding innovations”.
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