Hélas Unveils Retro "Numero Uno" Spring 2018 Drop 1
Alongside a lo-fi lookbook and VHS-style video.
After releasing an anime-inspired capsule with adidas Skateboarding, Lucas Puig‘s label Hélas returns with a new “Numero Uno” Spring 2018 collection. The range’s first drop debuts via a lo-fi, cut-out lookbook and VHS-style campaign video that nods to the collection’s ’80s-inspired aesthetic.
The new Hélas release includes a color-blocked fan jacket in camel and burgundy/navy/black; a denim coach jacket, hooded jacket, jeans in straight cut and track pant-like styles; bright color-blocked polo shirts, hooded jackets and panel caps; and a slew of graphic-print crewneck pullovers, hoodies and tees. Rounding out the apparel range are metal money clips and a metallic-gold dice set.
Hélas’ “Numero Uno” Spring 2018 Drop 1 is available now in-store and online at Hélas’ website. For more upcoming releases, POLYTHENE* OPTICS teases its first Fall/Winter 2018 collection.
