Painting a characteristically subversive portrait of modern society, the latest campaign, entitled, “Bumfuck Nowhere,” from Italian troublemakers GCDS takes a trip into the wasteland to present its Spring/Summer 2018 offering. Starring none other than Pamela Anderson, as well several other famous faces, including Brooke Candy, Leo Mandella, Caroline Vreeland and Lili Sumner, the film below, shot by LA director Nadia Lee Cohen, follows the violent rampage of an elderly matriarch taking her revenge on a shack full of deviant outsiders.
Give the video a watch and scroll through the gallery to get a better idea of the controversy-stoking, rebellious aesthetic the brand is known for. For a similarly irreverent vision, take a look at the brand’s festive film that dropped late last year. If you like the look of the collection, head on over to the GCDS web store.